Recently, a sad news came to many Google fans – Google photo albums announced that it would no longer provide free unlimited space. Google announced that, starting in June next year, Google’s photo albums will cancel the free unlimited space and pay for the album capacity instead. A generation of artifact Google photo albums, from then on, has lost a unique selling point in the world. < / P > < p > many domestic friends do not contact Google photo album for objective reasons. It’s no exaggeration to say that it’s a pretty bad product, and even among the many outstanding products under Google, it’s really outstanding. So how bad is Google photo album? Why did Google cancel its free unlimited capacity selling point? Let’s talk about it. < / P > < p > the reason why the author has such a high evaluation of Google photo album is that many of the current familiar functions come from Google album. Google’s predecessor was the photo feature of Google + – the community that Google failed most. Google photo albums are the most valuable legacy of Google +. From the most failed products, one of the most successful products was born. It has to be said that sometimes the world is wonderful. < p > < p > Google announced Google photo album as an independent product at the I / O developer conference in 2015, which opened a new page in the development of cloud photo album. < / P > < p > first of all, Google photo albums introduced the function of automatic classification for the first time, which also started the cloud album’s first shot at managing photos with AI. Using artificial intelligence technology, Google can automatically classify photos into landscapes, buildings, people, food, etc. after identifying the content of photos on the cloud, without user intervention. It has been found that searching for photos can be so simple that text search can link to the right picture content. This feature is currently used by many mobile phone manufacturers, such as MIUI photo album. However, when Google photo album was first launched, it was really unique. < p > < p > Google photo album’s AI can not only identify and classify photo content, but also automatically organize photos, generate albums and even correct photo errors, and even adjust photo effects. When it comes to special days like anniversaries, Google photo albums will display small videos automatically spliced by AI, which is a kind of intimate function that traditional cloud photo albums don’t have. < / P > < p > Second, Google photo albums are very generous in terms of capacity. It provides both full-size and compressed high-quality images to back up photos to the cloud. If you choose high quality, the backup capacity is endless and free of charge. < / P > < p > the “high-quality” specification of Google photos, although the photos will be compressed, are not inferior at all. Google uses webp format to compress photos. Compared with the traditional JPEG, the image quality is much higher, and there is no difference between the original and Google photos. “High quality” photos are large enough, with a maximum image size of 16 megapixels and a video of 1080p. < / P > < p > for ordinary users, this can already meet the needs of Daily Photo backup. Google photo album is equivalent to an unlimited capacity photo storage pool, and no similar product can match it up to now – until Google has announced that it will cancel this selling point. < p > < p > the AI management and unlimited capacity features introduced by Google album not only benefit users, but also are of great significance to Google itself. < / P > < p > · Google photo album provides endless AI machine learning materials. Google’s selling point is AI, but AI needs fuel. In order to make AI smart, the more abundant the materials for AI neural network machine learning, the better. The strategy of unlimited capacity of Google photo albums enables people to upload an extremely exaggerated number of photos to Google server. Google can use these photos to further train AI and make AI calculation more accurate. This is one of the reasons why Google photo album can still maintain AI’s more intelligent and accurate advantages even if other AI cloud albums appear on the market. < / P > < p > in addition to Google photo albums, Google also improves AI’s ability to recognize images through other ways, such as reCAPTCHA code < / P > < p > · Google photo album popularizes webp image format. As mentioned above, compared with JPEG format, webp has higher image quality and smaller volume. Compared with JPEG, its technical advantages are very obvious. However, the popularity of webp is far from comparable to JPEG. The emergence of Google photo album has greatly promoted the popularization of webp. The photos backed up in Google album will be converted into webp format. People can actually promote the application of webp, whether they share these photos in other places or download them to local hard disk. Today, the popularity of webp is far better than before. The domestic wechat circle of friends and other Internet services have also turned to webp. < / P > < p > Google photo albums can bring these positive effects, which are inseparable from the free storage space of wireless capacity. But why did Google cancel this policy? This is closely related to the development of Google’s business. < / P > < p > first of all, it costs a lot to provide free unlimited capacity photo album space. Although Google photo albums will compress images into smaller webps for storage, they still can’t hold massive amounts of data. According to Google, Google photo albums store more than 4 trillion photos, and 28 billion new photos and videos are uploaded every week, which is undoubtedly a huge burden. < / P > < p > secondly, the goal of Google photo album has been achieved. Google photo albums have provided enough image data for AI training, and more image data is just duplication. And webp image format has also been popularized in Google’s various services. Google photo album has been the biggest driving force for webp. Google’s unlimited capacity to attract people to provide AI data and promote webp is of little significance. < / P > < p > finally, Google needs to implement its own “Google one” charging service. In 2018, Google launched a comprehensive cloud storage charging scheme, Google one, with a price of 100GB / 1.99 USD / month. The service can cover Google drive, Google photo album and other fields. But because Google album has always provided free unlimited storage, Google one has never had the photo album storage service as a growth point. Obviously, Google wants to change that. In short, Google photo album has successfully completed the task of AI data accumulation and webp promotion. Now that Google one is on the stage of history, it is the right time for Google photo album to become the driving force of Google’s profit. < / P > < p > from the change of charging strategy of Google photo album, we can have a glimpse of how Google, an Internet giant, makes its services more valuable by using Internet thinking. In any case, Google photo album is still one of the best cloud photo album services in the world. At present, there are many cloud photo album services in China. The quality and AI algorithm are also quite good. I hope they can also have excellent performance. Global Tech