Google has made some concessions to allay EU antitrust concerns over its $2.1bn acquisition of Fitbit fit, people familiar with the matter said. People familiar with the matter said the move was to ensure that the EU approved the deal. The world’s most popular Internet search engine proposed last month to restrict the use of Fitbit data in Google ads, to facilitate wearable device competitors trying to connect to the Android platform, and to allow third parties to continue to access Fitbit users’ data with user consent. People familiar with the matter said Google revised the plan after receiving feedback from competitors and consumers from the European Commission, but declined to provide details. The move could also help to avoid a list of accusations that the EU may have specific concerns about. < / P > < p > to date, the EU competition enforcement agency has not sought further feedback from the market, suggesting that these reforms are likely to have passed the review of the European Commission. The European Commission on competition declined to comment. Earlier on Friday, the agency reached an agreement with Google to extend the deadline for the decision from December 23 to January 8. < p > < p > Google reiterated its previous statement that the deal was about devices, not data. Fitbit shares rose, up 1.58% in early U.S. trading, after the Reuters report. < p > < p > Google said: “the wearable device market is very crowded, and we believe that the cooperation between Google and Fitbit on hardware will intensify the competition in this field, benefit consumers and make the next generation of devices better and cheaper.” < / P > < p > 19 groups, including consumer groups and privacy advocates from the European Union, the United States and Brazil, jointly issued an open letter on Thursday demanding that Google make concessions. Fitbit used to be a leader in the wearable device market, but by the first quarter of 2020, its share of the global wearable device market was only 3%, far behind apple, which has a 29.3% market share, and Huawei, Samsung, Xiaomi, according to market research firm international data Corp. Privacy Policy

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