Recently, Gree Electric put a group of air-conditioning advertisements on CCTV, in which the slogan “air conditioning must have wind, no wind is not air conditioning” has caused controversy. Just last year, Dong Mingzhu, chairman of Gree Electric Appliance Co., Ltd., publicly said in the activity that “Gree Electric has achieved air conditioning without wind”. The above two statements seem to contradict each other, causing many netizens to question. On October 31, last year, Dong Mingzhu said at the “2019 Summit Forum on improving the quality of listed companies”, that listed companies could not rely on imitation or follow, and more direction and target came from the needs of consumers. She pointed out that the biggest pain point of air-conditioning consumers’ demand is that “the side effect of air conditioning, wind brings us harm to human body”, so Gree Electric Appliance has already realized the air-conditioning without wind. < / P > < p > in this year’s advertisement, Gree air conditioner said, “air conditioning must have wind, no air conditioning! Gree creates Chinese style with science and technology! ” The slogan. Zhai Mi noticed from the whole advertisement video that the “wind” here should include two meanings: one is “the wind of self-improvement and the wind of integrity”; the other is the concept of air flow such as “healthy wind, comfortable wind, energy-saving wind, fresh wind and smart wind”. < / P > < p > it is worth mentioning that Gree used the slogan “cool without wind” in one of its air conditioners, which was accused of infringement by Midea Group. In response, the people’s Court of Chancheng District, Foshan City, Guangdong Province ordered that Gree should stop using the advertising slogan “cool without wind” due to unfair competition, and compensate Midea for 500000 yuan. Global Tech