TikTok, overseas version of the jitter, tiktok production. This is one of the most successful global products in the history of Chinese technology companies – not even one of them. What’s more, its development is stronger than the fields where the giants are clustered – Overseas Facebook, Google, snapchat, which one is not a deep-rooted giant, but can emerge suddenly and become popular among overseas users.
but it can grow tenaciously in a crowd of people, from the snatch of Facebook zachberg to the edict of the US Indian government, which boasts fairness. It’s really a product that can’t be used to and can’t be dried out. So the question tiktok, TikTok, what is the core secret of overseas development?
on the one hand, it’s natural to forge iron on its own. First of all, from the perspective of intuitive download volume, the number of tiktok launched in 2017 has basically increased in sensor tower. Among them, the key burst node occurred in November of that year, at that time, the byte skipping completed the alignment Musical.ly The acquisition and merger of.
since then, although tiktok has been subject to policy sanctions from different countries overseas (FTC accused tiktok of illegally collecting children’s information, etc.), it has shown a downward trend in the first two quarters of 2019;
tiktok, which was officially launched in August 2017, beat the established mainstream such as instagram of Facebook and Youtube of Google family in just three years Social platform.
, a short video software called “American youth express Kwai”, has been on the top of the apple store in the United States for a year, and has unlimited potential.
actually, both Kwai Fu and Fackbook had been there before. Musical.ly The relevant parties discussed the acquisition, but failed to reach an agreement.
Musical.ly The investor, Fu Sheng from cheetah, put forward a “bundle sale” requirement in the acquisition Musical.ly At the same time, we also need to add up nearly one billion US dollars to the acquisition of news Republic and Tongtong under cheetah.
now it seems that this is a clear decision. Compared with tiktok’s single entry into the European and American markets, Musical.ly The “rivers and mountains” laid overseas are undoubtedly the best foundation for localization.
in terms of product content, tiktok has fully amplified the imitation behavior of “the essence of human is a repeater”, and has carried forward the foreign meme culture to the extreme.
meme culture refers to the imitation behavior in the youth group. Through the formal imitation, replication, variation and transmission, the culture is spread out. The sand sculpture effect produced in the process has brought infinite fun to the dissemination and audience.
in the process of communication, tiktok’s software has made three innovative moves: setting the topic label as a level-1 classification; providing a fool’s operation template; and allowing users to upload their own music.
in terms of playing form, the video adopts immersive and vertical screen playing. The former allows users to give up thinking and can see the video type they want according to the algorithm without making a choice; the latter makes it easier and faster for users to flip the screen to view the content without having to exercise their cervical vertebrae.
in terms of video creation, users can jump directly from the creator’s tiktok home page to Youtube and INS, which is very friendly to the development of creators.
I do think tiktok deserves attention, not only because it’s the latest trend, but also because of its expansion – geopolitically, what they’re doing is worth thinking about.
but the growth of tiktok also means that international giants such as Facebook have failed. Moreover, Facebook has not failed in short video.
embarrassingly, Lasso only had 425000 downloads a year after its launch, and the New York Times commented that it was “a poor copy.”.
and instagram, a subsidiary of Facebook, tried to launch a short video software in South America, but it also lost money because of its poor performance.
in the process of competing with Twitter and snapchat in the social software market, Facebook has brought the essence of “CV players” (Ctrl + C, Ctrl + V) to the extreme: copy the good functions made next door.
and Zuckerberg himself, when Facebook was involved in violating users’ privacy and facing a fine, his first thought was to drag tiktok into the water
if Facebook is more about its own problems, then let’s talk about why big companies like YouTube have failed to create software like tiktok.
for example, Google’s initial business started with doing a good search engine. Instagram’s product idea is “hope mobile phones can have this function”, and tiktok is the same Musical.ly The founder’s idea is to combine the two things that teenagers like to listen to songs and record videos.
before, when instagram became popular, Google had launched buzz, a social product. However, the user experience was not good because Google’s product culture focused more on functions, while instagram took more care of people’s emotions.
recently, foreign social platforms such as snapchat, ins and Youtube have been seeking opportunities for further development.
among them, Chingari, a local competitive short video application in India, exploded 200000 downloads per hour one day after tiktok was off the shelves.