Instagram introduced some changes to its “cloned tiktok” reels on Wednesday as early reviews of the feature criticized its design and reports showed it failed to gain traction. The company said it responded to user feedback in several ways, by creating longer videos for reels users, extending the timer’s ability, and adding tools to trim and delete clips to facilitate editing. < / P > < p > tiktok helped popularize 15 second short video (its default setting). But its app also allows video lengths of up to a minute, a popular option. However, reels only supports 15 seconds of video when it comes out. Not surprisingly, reels’s early adopter community has been demanding the ability to create longer videos, similar to tiktok. < / P > < p > however, instagram does not provide the ability to support full one minute short video. Instead, it increases the ability to create a reel up to 30 seconds. This may force users to create original content for reels rather than reuse their longer tiktok videos on instagram. < / P > < p > the company said it will now also allow users to extend the timer to 10 seconds and will allow users to trim and delete clips, making editing easier. < / P > < p > “we continue to improve reels based on people’s feedback, and these updates make it easier to create and edit. Although it is still too early, we have seen a lot of entertaining and creative content. ” Said Tessa Lyons Laing, director of instagram reels. The adjustment of video creation and editing process can help simplify some troublesome pain points, but it can not completely solve the problems faced by reels. The reason why it is not easy to make a short video with tikp > is that it is not easy for users to make a video that is short and easy to edit. For example, with tiktok’s sound synchronization feature, the app can automatically find music synchronized with the user’s video clips if the user doesn’t want to have complete control of the editing experience. < / P > < p > on reels, more manual editing is needed, such as locating the right music and matching the user’s clips – it requires users to do it themselves, rather than having technicians do it for them. In addition, the integration of reels into instagram applications is considered to cause “bloated” applications. Tiktok is a complete social network, but reels is trying to squeeze this broader creative experience into a much smaller “box”, along with many other features such as stories, shopping, live video, igtv and more standard photo and video publishing. < / P > < p > nevertheless, reels has successfully accepted some high-profile users. Today, it is promoting top-level reels from creators such as Prince William and Kate, Billy Porter, Blair Imani, Doug the pug, and Eitan Bernath as examples of its creative content. < / P > < p > although the fate of tiktok is still a big problem in the United States, it is not clear whether instagram will be ready to absorb tiktok audiences once it is banned. < / P > < p > instagram said the option to create 30 second reels was launched on Wednesday, and new pruning and editing features were also available. Timer extensions will also be available in the next few days. Global Tech