Instagram announced a new tool for individual fundraisers on Tuesday. The company said it was beginning small-scale testing of the feature, which would allow users to link directly to fundraisers from their profile pages. The test will initially run on Android in the US, UK and Ireland, followed by IOS. While users can choose to launch a cause or support an existing one, instagram says all fundraisers will be reviewed first to ensure they comply with existing guidelines and rules.
these rules include a list of categories of fundraising that are supported and details of the circumstances under which fundraisers will not be approved. The same rules apply to Facebook fundraising.
to start using the “personal fundraisers” function, users with permission will click “Edit Profile”, “add fund-raising activity”, and then “fundraising”. The user will then select a photo, select the fundraiser category, and enter further details to tell the story and encourage donations. After approval, you can raise money for 30 days, and you can choose to extend the fundraising only once and extend it for another 30 days. In other words, the feature is designed to support more time sensitive causes, rather than as an alternative to ongoing fundraising.
in the coming months, instagram said it would expand the feature to allow users to share their fundraising activities in their feeds and stories.
new features are not the only way instagram supports fundraising. The company has already provided stories donation stickers for charitable fundraising to eligible non-profit organizations and supporters, and recently provided live dontions for live broadcast. While the company covers fees to non-profit organizations, it also charges individual fundraising fees based on the country of the fundraiser.
fundraising has become a popular activity on Facebook platforms. Since January, for example, users have raised more than $100 million on instagram and Facebook for the covid-19 initiative and cause. In the past 30 days, donations on instagram have doubled.
testing of the personal fundraisers feature is being rolled out to a small number of users, but instagram says it plans to expand it in the next few months.