The State Administration of market supervision and administration announced today the Interim Provisions on regulating sales promotion, focusing on the hot spot of “promotion”, further standardizing the promotion behavior of operators, maintaining the market competition order, protecting the legitimate rights and interests of consumers, and further optimizing the market environment. It is understood that the regulations will come into effect on December 1, 2020. < p > < p > < p > < p > < p > the “Interim Provisions on regulating sales promotion behavior” puts forward clear requirements on the basic norms that operators should abide by in promotion activities. Such as not to use false information to deceive, mislead consumers or the public, to fulfill the commitment, gifts must comply with the relevant provisions of the state. It also stipulates the rules that the operators of e-commerce platform, as the providers of trading places, should abide by when organizing the relevant promotion activities within the platform, and the obligation to assist the market supervision department to carry out supervision and inspection. < p > < p > < p > < p > the regulations further stipulate that the operators should take the incentive sales mode to promote their business activities. This paper defines the categories of prize sales, refines the identification standards of improper prize sales, increases the maximum prize amount of lottery sales from 5000 yuan to 50000 yuan, and stipulates the obligations of operators in the process of prize sales, so as to provide clearer guidance for enterprise compliance. < / P > < p > < p > < p > it is specified in the provisions that the operator shall clearly indicate the additional conditions or time limit for carrying out price promotion activities. For the phenomenon of “raising the price first and then reducing the price” when the operator carries out the promotion, the benchmark of discount and price reduction shall be clearly stipulated. In addition, in the chapter of “legal responsibility”, the Interim Provisions on regulating sales promotion strengthen the connection of anti unfair competition law, price law and other laws and regulations. Clarify the application of law related issues, such as the promotion of false publicity, commercial bribery, improper prize sales, the relevant provisions of the anti unfair competition law punishment. (Wang Jing, CCTV reporter from CCTV)= target=_ blank>Apple extends AppleCare + purchase period: users can decide within 60 days