Facebook has been tagging false election posts by US President Donald Trump, but has failed to slow its spread on the platform. After the U.S. presidential election in 2020, trump repeatedly spread false information about President-elect Biden’s victory – and gained a lot of participation on Facebook. The company is trying to ease the situation by tagging false claims to guide people to accurate information about the election and its results. < / P > < p > but according to discussions on the company’s internal discussion boards, it has little effect on preventing Trump’s false claims from spreading viral on Facebook. After an employee asked Facebook last week if there was any data on the validity of tags, a data scientist revealed that the tags – known internally as & quot; Information & quot; — had little effect on reducing their sharing. < / P > < p > “we have evidence that applying this information to a post will reduce its forwarding volume by about 8%,” the data scientist said. “However, given that trump has such a large share in any given post, the reduced share will not change in an order of magnitude.” < / P > < p > Data scientists point out that adding tags does not expect to reduce the spread of fake content. Instead, they are used to “provide factual information about posts.”. < / P > < p > “prior to this election, we developed information tags that we applied to candidates’ posts in order to connect people to reliable sources about the election,” Facebook spokesman Liz bourgeois said in a statement, adding that the tags “are only part of our larger campaign of integrity.”. Before the election, both Facebook and twitter clarified their content policies and practices, informing the public that they would tag misleading posts to point out more accurate game information. Twitter has been active in limiting the spread of misleading election information and, in some cases, prevented Trump’s tweets from being liked or forwarded. Last week, the company said it had labeled about 300000 tweets with misleading information about the election, while limiting more than 450 tweets to like or forward. < / P > < p > the company wrote in a blog post: “we see an estimated 29% decrease in citations in these tagged tweets, in part because of warning people before sharing.” The company mentioned a practice in which users share tweets and add their own comments. On the other hand, Facebook does not implement measures to prevent users from participating in trump election related posts. Even with the tags, people can still share or like Trump’s posts. < / P > < p > earlier this year, Facebook deleted a trump post, but only because it violated the company’s rules on covid-19 error messages. < / P > < p > “we have a responsibility to help maintain the integrity of the election to eliminate confusion and, where possible, provide credible, authoritative information,” Facebook CEO Mark Zuckerberg told employees at a company wide meeting on October 15. Although he discussed the use of labels in that conversation, he did not mention efforts to limit the spread of false information about Trump’s election. < / P > < p > the 8% drop in share due to election tags is worse than Facebook’s similar efforts to add background to fake content. In 2017, the company announced that it would reduce its dissemination by 80% once the de facto censor labeled false content. Facebook will label politicians’ fake election content, but it won’t reduce the spread of it. Instead of allowing its fact checking partners to evaluate the content of politicians such as trump, Facebook has created a set of tags designed to recommend credible election information to people, rather than publishing fact checks directly. These tags have hardly stopped trump or slowed the spread of his false information. On Sunday night and Monday morning, trump posted twice: “I won the election!” The two fake posts attracted more than 1.7 million responses, 350000 comments and 90000 shares. < / P > < p > according to crowdtangle, Facebook’s Analytics platform, these posts, along with Trump’s other post on Sunday that doubted the election results, were the three most engaged posts on Facebook in the past 24 hours. < / P > < p > Trump’s post, as well as Facebook’s decision to leave it online, has aroused public criticism and vigilance from Facebook employees. < / P > < p > “does anyone think that the tag” this post may not be true “is effective in slowing down the spread of misinformation Asked a Facebook employee on the company’s internal message board. &Now I’ve learned to ignore the labels. Are we limiting the impact of these posts, or do we want people to do it organically? &Quote; < / P > < p > an employee pointed out that one of Trump’s posts that falsely claimed to have won was highly shared, and said, “it feels like people are not intimidated by our mild context.”. < / P > < p > “one of the most disturbing things about working here is that we refuse to ask for accounts with millions of fans to meet the standards of others (who often get lower standards) Another employee said. < / P > < p > a Facebook researcher who studies civic integrity says companies can’t measure people’s response to these labels, and points out that the impact of data scientists’ information on shares is negligible. The researchers also said that given the company’s policy not to conduct fact finding on politicians, the company had no other choice. “It would also indicate that, given the company’s policy of not conducting fact finding on politicians, there is currently no alternative,” they said SpaceX beat blue origin and Northrop Grumman to win a $316 million air force contract

By ibmwl