On the afternoon of December 23, the Guangzhou market regulatory department announced today the investigation results of the “Simba live feed instant bird’s nest” incident. Guangzhou market regulatory authorities said that in the process of bird’s nest sales, Simba involved live broadcasting company had misleading commercial propaganda behavior, which violated the provisions of Article 8 (1) of the Anti Unfair Competition Law of the people’s Republic of China. According to the provisions of the Anti Unfair Competition Law of the people’s Republic of China, the market supervision department intends to impose an administrative penalty of ordering it to stop its illegal act and imposing a fine of 900000 yuan. < / P > < p > the “selling point card” provided by Rongyu company, the bird’s nest seller, for the live broadcast activities of Heyi company, and the content released in the online store of tmall Mingzhi flagship store, all have misleading commercial propaganda behavior, which violates the provisions of Article 8 (1) of the Anti Unfair Competition Law of the people’s Republic of China. According to the Anti Unfair Competition Law of the people’s Republic of China and other regulations, the market supervision department intends to impose an administrative penalty of ordering it to stop the illegal act and imposing a fine of 2 million yuan.

Guangzhou and Yi Agel Ecommerce Ltd (hereinafter referred to as “Yi Yi company”), as the sponsor of the Kwai live broadcasting company, was commissioned by the commodity brand Guangzhou Rong Yu Trading Co., Ltd. (hereinafter referred to as “Rong Yu company”). In September 17, 2020 and October 25th, the main broadcast was “beautiful”. ”。 In the process of live broadcasting, the anchor only relied on the “selling point card” and other contents provided by Rongyu company, plus his personal understanding of the goods, that is to say, he carried out live broadcasting promotion of the goods, emphasized that the bird’s nest content of the goods was sufficient and the effect was good, and did not mention that the real attribute of the goods was flavor drinks. There was a misleading commercial propaganda behavior, which violated the Anti Unfair Competition Law of the people’s Republic of China Article 8, paragraph 1 of the people’s Republic of China. < / P > < p > according to the Anti Unfair Competition Law of the people’s Republic of China, the market supervision department intends to impose an administrative penalty of ordering it to stop its illegal act and imposing a fine of 900000 yuan. < / P > < p > according to the investigation, the product purchase link launched by Heyi company during the live broadcast is the “Mingzhi flagship store” opened by Rongyu company on tmall platform. Consumers can directly enter the online store to purchase the goods involved by clicking the above link, and the collection, delivery and other behaviors are implemented by Rongyu company. Accordingly, the market supervision department identified the sales subject of the goods involved in the case as Rongyu company. < / P > < p > the “selling point card” provided by Rongyu company for the live broadcast activities of Heyi company and the content released in tmall’s “Mingzhi flagship store” online store all have misleading commercial propaganda behavior, which violates the provisions of Article 8 (1) of the Anti Unfair Competition Law of the people’s Republic of China. < / P > < p > through the spot check by the market supervision department of the origin of the goods involved, 13 items of “Mingzhi bowl flavor instant bird’s nest” sold by Rongyu company meet the requirements of GB 2760-2014, Q / dzxy 0010s-2020 and GB 14880-2012, but there are defects in the label of the goods. < / P > < p > according to the Anti Unfair Competition Law of the people’s Republic of China, the market supervision department intends to impose an administrative penalty of ordering it to stop the illegal act and fined 2 million yuan. < p > < p > in the next step, our bureau will adhere to the administration according to law, severely crack down on illegal acts in online live broadcast marketing activities, and effectively protect the legitimate rights and interests of consumers. At the same time, our bureau will also work with relevant departments to standardize the online live broadcasting marketing activities, guide the industry self-discipline, and promote the healthy and orderly development of the online live broadcasting marketing industry. Global Tech

By ibmwl