Less than a week after its launch, the price of the iPhone 12 has gone through a roller coaster. At the beginning, many iPhone 12 channel vendors have increased prices on the basis of the official website price, which varies from hundreds of yuan to different colors and versions. Some even increase the price by about 3000 yuan to sell the iPhone 12 pro. < / P > < p > not only that, the iPhone 12 price of some channel providers has dropped to less than 6000 yuan; however, in a China telecom business hall in Chengdu, Sichuan Province, if you handle the corresponding 5g package, you can get a maximum discount of more than 1300 yuan. < / P > < p > when the iPhone 12 was officially put on sale on October 23, due to the consumers’ desire to get the machine at the first time, there were many cases of iPhone 12 being sold through offline channels. Of course, this is also a favorable opportunity for channel operators to make profits with the help of new iPhone products. < p > < p > of course, the Yellow Cattle sitting in front of Apple retail stores are not absent, and they are also playing the game of “low in, high out”. < p > < p > according to Phoenix Weekly finance, at the beginning of the sale of the iPhone 12 series, an individual mobile phone owner set the price of a blue version of iPhone 12 Pro 256gb at 12300 yuan, which was 3000 yuan higher than the official website price. He had planned to make a lot of money. However, on October 24, under the change of market situation, he began to worry and directly set the price at 9600 yuan, only 300 yuan higher than the official website. < / P > < p > of course, the iPhone 12 Pro is better. Although the price increase space has shrunk a lot, at least there are still some – in fact, in this rapidly changing market game, the price of the iPhone 12 is even worse. < p > < p > according to Phoenix Weekly finance, as early as October 26 (the fourth day of sales), an individual mobile phone owner gave a quotation that showed that the iPhone 12 all fell below the release price, regardless of color or storage space. < / P > < p > it is noted from this quotation that the price of the black, red and blue versions of the iPhone 12 64GB is less than 6000 yuan, which is nearly 400 yuan lower than the official website price at most. < / P > < p > it is worth mentioning that the price of iPhone 12 has not only dropped to less than 6000 yuan, but also become a customer acquisition tool for operators again. According to Red Star News on October 28, a China Telecom Business Office in Chengdu, Sichuan Province, said that users can apply for 99 yuan 4G package to get 720 yuan discount for iPhone purchase; if they apply for 129 yuan 5g package, consumers can buy 128GB iPhone 12 new machine at most 1300 yuan more than the official website. < / P > < p > of course, there are many sales channels for the new iPhone, and many people choose to purchase the iPhone 12 at the original price through online channels. < p > < p > according to the pictures released by social media friends, there are warning stickers on the packaging of the new iPhone 12 that Apple agents have assigned to distributors, saying that distributors are forbidden to activate the new iPhone before 8:01 a.m. on October 23, or they will be fined 200000 yuan per unit. < / P > < p > according to the pictures published on the Internet, some dealers have exposed the new regulations of Apple’s channels in the Chinese market. According to the document, domestic channel dealers voluntarily promise to sign an agreement before they receive the iPhone 12 products — according to the agreement, dealers must promise that new products such as iPhone 12 / mini, iPhone 12 Pro / Max and iPad air 4 will not flow to online channels and overseas markets. According to the agreement, if the above measures are violated, a fine of 400000 per set will be imposed. Not only that, when all machines flow to non Apple authorized stores, they must be activated on the spot when they are sold. The purpose is to prevent someone from taking away the machines and returning them to online sales. If they violate the rules, the fine will still be 400000 yuan. In this regard, some people in the supply chain said that the huge fine of 400000 yuan was quite severe. The reason why Apple did this was mainly because domestic e-commerce frequently subsidized iPhone sales in recent years. For example, when iPhone se was released, it was sold at a low price in the name of subsidy by two e-commerce platforms. Finally, the price after subsidy was as low as 2799 yuan, 400 yuan lower than the official price of apple Yuan – equivalent to a 15% discount. < / P > < p > another source said Apple was restructuring its channels in the Chinese market and ending arbitrary price cuts on its products in order to better make profits and take the initiative. < / P > < p > there are also supply chain people who say that the main reason why Apple requires dealers to make such a commitment is that many e-commerce platforms offer iPhone 12 price reduction instead of Apple’s official price reduction, but the platform’s own subsidies to attract users, and the channels for these platforms to obtain goods are often reselled through some channels, rather than through official channels. < / P > < p > in 2019, pinduoduo will hold the banner of 10 billion subsidies, among which the focus is on digital 3C; in order to gain popularity and establish its own high-end user image, pinduoduo focuses its subsidy on Apple’s new mobile phones. < / P > < p > in fact, pinduoduo launched the iPhone 12 appointment interface as early as October 16, and said that it would officially sell the new iPhone 12 at the subsidy price on October 23. However, on October 23, the above-mentioned booking subsidy interface disappeared. Soon after, pinduoduo launched a 300 yuan iPhone credit coupon in the 10 billion yuan subsidized Apple zone, which was valid for one year and sold for only 0.01 yuan. < / P > < p > on the above-mentioned iPhone coupon page, there is a line showing that the supply of iPhone 12 is tight and in urgent stock – which is not surprising. After all, pinduoduo is not Apple’s official sales channel, and the offline channel’s iPhone 12 is strictly prohibited from being sold online by apple However, pinduoduo is really smart. The above-mentioned 300 yuan iPhone coupon has a one-year validity period. In theory, it can still circle the target users of iPhone 12 series, but it takes more time. < / P > < p > in pinduoduo, although the iPhone 12 has not entered the 10 billion subsidy zone of pinduoduo, there are still third-party sellers selling this model on pinduoduo platform, and iPhone 12 of the same specification changes due to different colors. Among them, the price of green and white iPhone 12 is the highest, 64GB version is 6499 yuan and 6599 yuan respectively, and the red price is the lowest, which is 6099 yuan. < / P > < p > at present, under Apple’s strict channel control, the sales of the iPhone 12 have basically returned to normal state, and the iPhone 12 Pro is still available only after the price is increased. In the hot sales state, both of them are out of stock in relevant channels to varying degrees, and the iPhone 12 Pro is even worse. < / P > < p > it is worth mentioning that Apple has released four new models this year. In addition to the two models already on the market, the iPhone 12 mini and iPhone 12 Pro Max will not be officially available until November, when the market will inevitably fluctuate again. The release and download schedule of Microsoft Flight Simulation varies from region to region