Taobao’s bad comments have become a thing of the past. Recently, mobile phone Taobao carried out a revision. In addition to a series of revision of the home page, the most important thing is that the evaluation system has been revised. After this revision, the previous three tags, positive, medium and poor, are no longer displayed separately, but are integrated into the & quot; feel bad & quot; tag. Users can still view the evaluation information of medium and poor reviews in this label. The evaluation system of < / P > < p > originated from the foreign e-commerce platform eBay, while Taobao’s evaluation system is based on the evaluation system of eBay. Since its launch in 2003, although it has been revised many times, the evaluation mode of good, medium and poor still exists. < p > < p > although this evaluation system has provided great help for consumers in the early development of Taobao, this function has gradually begun to lose its original role. < / P > < p > in fact, although this kind of evaluation system can still provide some reference function for buyers, it has also been used by many illegal elements. Due to the impact of bad reviews on the search priority and ranking of businesses, the phenomenon of malicious bad reviews is very common. Especially some popular products, often appear by peer competitors malicious brush bad comments phenomenon. < / P > < p > in addition, there are also some professional bad reviews that threaten the store owners to obtain compensation through malicious bad comments, which use the bad impact of bad reviews on stores to threaten stores to obtain profits. < / P > < p > therefore, the revision of the evaluation system, to a certain extent, can reduce the impact of malicious bad comments on businesses, which is good news for businesses. The revision of Taobao evaluation system is inevitable. Compared with Taobao, Jingdong’s evaluation system, which is also an e-commerce platform, adopts the star rating standard, and there is no fine, medium and poor evaluation options. In addition, Jingdong’s evaluation system also subdivides a number of tags, giving users more intuitive information access. < p > < p > it is the same with pinduoduo, a rising show. Its evaluation system is very similar to that of Jingdong, but Jingdong still retains the obvious option of negative rating label, while pinduoduo is more positive and neutral, while negative evaluation is rarely seen. < / P > < p > it can be seen that weakening the & quot; medium & Poor Evaluation & quot; system has become the consensus of all e-commerce platforms. In tmall, this set of poor evaluation system has been cancelled for a long time, and Jingdong’s star rating standard has also been adopted. However, unlike JD, users can not directly filter and view the low scores of 1 to 2 stars in the evaluation. < / P > < p > in fact, the original attribute of evaluation system has been greatly weakened. Previously, some media have reported the phenomenon of e-commerce businesses’ bill brushing, and the purpose of this kind of bill brushing is not only to brush sales for stores, but also to bring a lot of praise. < / P > < p > today on Taobao, if you click on the evaluation page of a popular product, there will be many very obvious reviews. On the contrary, in the Q & a section of Taobao, many useful comments can be seen, while the original evaluation plate has lost its due attributes. < / P > < p > although it is said that the revision of Taobao’s evaluation system has protected the interests of businesses to a certain extent, it has not caused much impact on users, because today’s evaluation system has almost lost its original function. < / P > < p > whether it is Taobao, Jingdong or pinduoduo, the impact of their evaluation system on whether to buy or not is becoming weaker and weaker. This is not only caused by the substantial weakening of the original attributes of the evaluation system, but also the higher requirements of current users for the e-commerce platform. < / P > < p > for example, if you need to buy a mobile phone online, which platform do you think of first? Most people should first think of Jingdong. < / P > < p > why does this happen? It is Jingdong that has a relatively high level of logistics, product quality and after-sales service, especially its self-employed after-sales service, which is the reason why many people choose JD. < / P > < p > in addition, most people may not pay attention to the product evaluation after they choose Jingdong’s self owned stores. This is precisely because of Jingdong’s own better after-sales service that makes users no longer attach importance to commodity evaluation. < p > < p > it is only one-sided to say that Taobao has weakened the & quot; bad comment & quot; system just to protect the merchants. In fact, from the recent revision of Taobao, we can see that the revision of the evaluation system is only a part of Taobao’s many actions. Recently, Taobao has revised its home page for live video and short video. The rise of live broadcast with goods has weakened the function of commodity evaluation to a certain extent. < / P > < p > through the anchor’s introduction of the product, users can get more detailed information, which also makes consumers pay more attention to the use of the product and the product itself, to a certain extent, it reduces the impact of evaluation system such as medium and poor evaluation on consumers. < p > < p > from the perspective of actual use, weakening the & quot; medium & Poor Evaluation & quot; system will not have much impact on the experience of consumers, but the role of the system itself can not be ignored. This requires the major e-commerce platforms to improve the quality of their businesses, screen out all kinds of problematic businesses, and provide consumers with a good shopping environment. In addition, we should not only pay attention to the protection of businesses, but also pay attention to consumers. To improve the quality of after-sales customer service platform, and establish a perfect after-sales mechanism, which will be the focus of each platform when the whole commodity evaluation system changes. After all, even if there are no bad reviews, the reputation of the platform will disappear completely. Global Tech