In 2020, the total turnover (Gmv) of tmall double 11 from November 1 to November 11 will reach 498.2 billion yuan. In the early morning of November 12, Jiang Fan, President of Taobao tmall, disclosed to the media that, compared with the same period and caliber, Gmv during the double 11 period this year increased by 103.2 billion, or 26%, compared with the same period last year. This is the highest growth rate in the past three years. < p > < p > for the first time this year, tmall double 11 has changed the marketing rhythm of only one day in the past, from the original “singles day” to the “nunchakus” composed of two sales stages. According to Jiang Fan, this is the biggest change in the rhythm of double 11 in the past 12 years. With a longer sales cycle, businesses generally get more space for growth, and consumers have a better experience. During this year’s double 11, consumers received their orders 2-3 days earlier on average. More than 3 million express delivery brothers can complete the delivery work more calmly and efficiently. < p > < p > this year’s tmall double 11 has 474 brands with a turnover of over 100 million, of which 60% of the brands grew faster than the same period last year. The growth of new brands is also very good. During the “rush to buy” period from November 1 to 3, 357 new brands became the first in the segment industry. Jiang Fan stressed that every change of double 11 is based on better serving the society and consumers. This year, tmall double 11 attracted nearly 800 million consumers to participate, and more than 500 million users participated in the interactive game of “keeping cats” on double 11. < / P > < p > in order to better serve consumers, tmall double 11 provides more new scenes and new experiences. During the double-11 period, nearly 300 million consumers watched Taobao live broadcast, and the live broadcast guided transactions also increased significantly compared with last year. < / P > < p > in addition to Gmv figures, Alibaba also released a set of data related to double 11: 105 industrial belts with a turnover of over 100 million, 2.1 million offline shops participated, and 410000 agricultural products in 1406 counties were sold Jiang Fan said that Ali benefited from the strong vitality of China’s consumer market and hoped to provide a stage for more businesses in the market, especially small and medium-sized businesses, new brand businesses and industrial belt factories. Jiang Fan specially mentioned that poverty alleviation is the top priority of this year, and the significance of double 11 is even more different. 380000 merchants from poor counties participated in tmall double 11. From November 1 to 10, the turnover growth rate of merchants in poor counties reached 74%. Global Tech