It is understood that the new Jingdong Wuxing Electric Appliance Co., Ltd. will continue to operate independently. Pan Yiqing, the former president of Wuxing Electric Appliance Co., Ltd., will be the president of Jingdong Wuxing Electric Appliance Co., Ltd., and Ma Ji, vice president of Jingdong group, will be the chief financial officer of Jingdong Wuxing Electric Appliance Co., Ltd. The original direct stores of Wuxing electric appliance will be gradually upgraded to Jingdong five star double brand stores. Through the all channel digital reform, it will assume the functions of Jingdong offline Technology Exhibition Center, customer experience center and member service center.
Yan Xiaobing, senior vice president of Jingdong group and President of 3C household appliance retail business group of Jingdong retail group, said, “Five Star appliance store, together with 15000 existing Jingdong appliance stores, will rebuild a Jingdong appliance offline”.
according to the public information, on April 17, 2019, Jingdong made strategic investment in Wuxing electric appliance and purchased 46% equity; on June 30, 2020, Jingdong wholly owned and controlled Wuxing electric appliance.
Yan Xiaobing said, “Five Star Electric is the main force of” rebuilding a Jingdong home appliance offline “. The task of their team is to expand the offline position of Jingdong, improve the online and offline ecology of Jingdong, and explore the most advanced Omni channel mode.”
it is understood that five star electric has more than 1000 stores of various types. “The store mode of Jingdong five star electric appliance has begun to change to the omni channel mode of online and offline integration,” Pan Yiqing said. All stores of Jingdong five star electric have initially realized the integration of online and offline products and operation. The core staff have the ability of dual field operation in physical field and virtual field, and the proportion of digital drainage sales has reached 40% of the total sales of five-star.
in addition, according to the development plan of “one city, one store” of Jingdong five-star electrical appliances, 20 super experience stores of Jingdong electric appliances will be opened in municipalities directly under the central government and first tier cities in the next five years, and 300 flagship stores with a single store area of 10000-20000 square meters will be built in prefecture level cities.
the first Jingdong electric super experience store has been successfully established in Chongqing on November 11, 2019, and the first Jingdong electric city flagship store has also successfully opened in Maanshan City, Anhui Province on June 18, this year. In the second half of this year, another 8 flagship stores will be opened in Suzhou, Nanjing, Jiaozuo, Bengbu, Deyang and other cities.
at the same time, Jingdong Wuxing Electric Co., Ltd. also reached the agency operation cooperation with Bubugao commerce in June this year, taking over the home appliance retail business of Bubugao in Hunan and Guangxi provinces and further expanding offline. (an orange)