Kwai Kwai Kwai formally submitted the IPO prospectus to the HKEx on the evening of November 5th. The old fellow who has been “listed” has finally stepped into the wave of capital market and has become the fast hand of countless old iron living space. Finally,
will start to talk about its new business story. According to public information, since its establishment in 2011, Kwai has completed the 10 round of financing, including shareholders of Sequoia Capital, Baidu, Tencent, Yunfeng fund and so on. In December 2019, Kwai completed the F round of financing and was invested by Tencent, with a financing amount of nearly US $3 billion. Kwai Kwai Kwai was one of the earliest companies to enter the short video market in China.
was only a tool based GIF fast runner at the beginning of the 2011. In October 2013, the fast hand officially transformed into the short video community. In 2016, the two leg leg Kwai’s way to open the commercialization was to play the “live + reward” approach. According to the prospectus,
‘s income in Kwai 2017, 2018 and 2019 was 8 billion 300 million, 20 billion 300 million and 39 billion 100 million yuan respectively. By the end of June 30, 2020, the company’s revenue reached 25.3 billion, a year-on-year increase of 48%. Long time Kwai Kwai,
, is one of the largest short video social platforms. It has been a low-key self timer for a long time. The old fellow’s social networking, sinking market and private traffic are the most impressions left by the public.
until the second half of 2019, the barrier was broken, Kwai announced the launching of the K3 campaign, and the “high profile” put forward the 300 million DAU target. Since then, Kwai has introduced a large number of stars into the brand image, widened the boundaries of the operators, and expanded the new business areas such as live broadcast and education. Prospectus shows that from 1 to June this year, Kwai’s online marketing business revenue reached 7 billion 200 million yuan, an increase of 222.5% over the same period last year.
2020, Kwai’s is a fierce attack on the direct seeding business. Short video + live + new Kwai shop realizable new path, forming a platform with goods content and consumption transformation closed loop. In the past 12 months, the total amount of Kwai TSE’s cumulative orders is second only to Taobao Tmall, Jingdong and many spells, ranking fourth in the electricity supplier industry. At the same time, the platform also hatched the king with goods and all kinds of anchors, and the commercial liquidity of the platform has been unanimously recognized.
Kwai has made a low-key move in the eyes of everyone and nurtured a prosperous ecosystem with strong social attributes. It is probably just a matter of Kwai Fu to submit the prospectus and start the IPO of Hong Kong stock. Kwai tiktok is also likely to give the fastest hand a chance to compete in the first competition with the jitter.
live broadcast, online marketing, and electricity supplier’s three major businesses are the main source of income for Kwai Chung. Live broadcasting still accounts for the majority of the total revenue, but the proportion of this part of revenue is decreasing year by year. According to the prospectus, the proportion has shrunk from 95.3% in 2017 to 68.5% in the first half of 2020.
‘s fast online marketing service mainly includes advertising service and Kwai Kwai. Advertising services, based on big data and artificial intelligence, provide accurate access to advertising and charge fees. Kwai Pao is a content creator who can promote his work in a form of paying. According to
prospectus data, the first half of 2020 Kwai Kwai online marketing service revenue reached 7 billion 200 million yuan, an increase of 222.5% over the same period last year, accounting for 28.3%. Compared to the previous three years, the proportion of marketing services revenue in total revenue was 4.7%, 8.2% and 19% respectively.
stands in another way to see more intuitively. The average online marketing service revenue contributed by the daily active users increased from 14 yuan in the first half of 2019 to 28 yuan in the same period in 2020. The daily users who use the active Kwai daily average spend more than 85 minutes a day, and the user’s high viscosity is the basis for the fast hand to provide the platform Creator with a good liquidity channel. Kwai Kwai Kwai,
, still has money in the fast track, and is the absolute leader in all the commercialized businesses. It has been earning more than 80% of total revenue for three consecutive years. According to the AI consulting data quoted by the fast hand in the prospectus, Kwai is the largest live broadcasting platform with the virtual gift of the world and the average monthly payment of live broadcast. Besides
live broadcast, Kwai is also accelerating other business layout. Kwai Fu shows paying attention to the game, paying for knowledge online and localization, and enriching the whole ecosystem to support diversified business development.
launched the “million game player support program” in July 2019, and through short video traffic diversion, the waist and tail creators were created to try to compete with the Kwai Fu and tiger teeth players in the live industry. By 2020, the association will be placed in 0 threshold, the highest score can reach 62%, almost let the fast game become the most generous one in the game live industry. The fast hand is largely to pay for the content creation ecology of the future platform, and also to promote the content productivity of Kwai Kwai into the outbreak period.
has proved that the business does not need the “fast track” of the “electricity supplier gene”. It has been Kwai sing since the launch of the electricity supplier in 2018. The total merchandise trade in the first 6 months of 2020 has reached 109 billion 600 million yuan, and the average monthly purchase is over 60%, becoming the second largest live electronic business platform in the world. However, the Kwai Chai is still short board for the short video content. Tiktok Kwai Kwai,
, even though the current comparison of historical data, the fast hand carrying strength far exceeds the jitter, but the fast hand has many room for improvement in popularity, influence, penetration and so on. Kwai Kwai Kwai tiktok and
are both looking for the next stage. They are taking the lead in the pursuit of IPO stock market. The market competition pressure is also testing fast. From the old iron to the old fellow, the fast selling commercial story is in progress. Global Tech