During the Mid Autumn Festival and the national day, relatives and friends exchange gifts frequently, and various gift cards are popular. A small card voucher is not only convenient to carry, but also can be exchanged at any time. According to Zhongxin Jingwei, this year, the sales of crabs are still hot, especially in the major live broadcasting rooms. Stars and anchors have brought goods for hairy crabs. < p > < p > on September 21, Yangcheng Lake officially opened, which also means that this year’s hairy crabs are officially on the market. “This year, the lake area will cultivate more than 15000 mu, and the high standard pond culture will be more than 73000 mu. The actual breeding area will be more than 88000 mu. The total output of hairy crabs in Yangcheng Lake is expected to be about 10260 tons.” Yao Shuishui, a spokesman for the Yangcheng Lake hairy crab Association in Suzhou, told Zhongxin Jingwei. The quality of crabs produced in this year is higher than that in the previous year. < p > < p > in fact, before the lake was opened, crab tickets had already been put on the live broadcasting rooms of major stars and anchors. On September 11, Luo Yonghao carried the crab coupon for guyuandao brand in the live studio. According to the statistics of the short video live broadcast data analysis platform, Luo Yonghao sold about 10500 crab tickets in this live broadcast, with an estimated sales volume of 1.98 million yuan, equivalent to the sales of more than 80000 crabs in one night. The brand also ranked among the top three in the sales of Luo Yonghao’s live studio on the same day. < / P > < p > not only Luo Yonghao, but also top anchors such as Qi Wei, Chen he, Wei Ya and Simba all carry crab tickets in the live room. On September 16, Chen he’s live studio sold crab coupons on this brocade. According to the new data, the price of a single crab coupon was 99 yuan, and the sales volume was nearly 2500 copies. The estimated sales volume was 246000 yuan, ranking third in the sales volume of Chen he’s live broadcast on that day. In addition, the estimated sales of crab Zhixiang hairy crab recommended by Qi Wei in the live broadcast on September 19 also reached 385800 yuan. < / P > < p > with the vigorous promotion of live broadcast platform and e-commerce platform, crab coupon has also ushered in a buying boom, but there are endless complaints about crab coupon every year. Can live selling crab coupons and hairy crabs reassure consumers? Zhongxin Jingwei summarized several common routines of crab coupons. Last year, both Li Jiaqi and Wei Ya “overturned” because they brought goods to hairy crabs. According to media reports, in a live broadcast in September 2019, Li Jiaqi introduced the crab that was not produced in Yangcheng Lake as “Yangcheng Lake hairy crab”, and publicized the brand as “23 year old brand”, but was later picked out by netizens. The company of the brand is a company only established for 4 years. < p > < p > after that, Li Jiaqi studio responded to the suspected false publicity of hairy crabs recommended by the live studio, admitted that Li Jiaqi made mistakes due to errors in interpreting the information provided by merchants, apologized to consumers, and promised to cooperate with businesses to deal with after-sales problems. < / P > < p > Zhongxin Jingwei saw in a crab coupon shop recommended by a big V live broadcast that the brand’s “yanxuan 2000” crab pickup card includes 4 pairs of male and 3 pairs of female crabs, with a total of 4 pairs of 8, with the original price of 398 yuan. The price in the studio is 188 yuan, which means less than 50% discount. However, in this shop, there are crab coupons of the same specification for sale, and the price is only 178 yuan, which is 220 yuan different from the original price of the “strictly selected 2000 type” crab coupon mentioned above, and 10 yuan cheaper than the crab price in the live room. < / P > < p > the reporter from China and Singapore Jingwei asked customer service as a consumer, what is the difference between the two crab coupons. The other side said, “it’s almost the same, you can find a big discount order.”. When asked again whether the crab is the same and cheap, whether there are residual crabs, the customer service said that the quality and taste are different, there is one with rope and the other is the weight without rope. < / P > < p > in a review of the store a year ago, many customers reported that the crab coupons sold were not enough weight after delivery. One user wrote in a comment that he bought 4 pairs of male and 3 pairs of females, and received 2.5 Liang males and less than 2 females. Lou Zhongming, general manager of Manzhou ecological agriculture (Sihong) Co., Ltd., said in an interview with Zhongxin Jingwei that there was a huge price difference between different specifications of crabs. Generally, the price of 3 pairs of high-quality female crabs is twice as expensive as that of 2.5 Liang, and that of 3 pairs of female crabs is 2-3 times more expensive than that of 2 liang. In fact, the cost of a large crab will be calculated according to the selling price. < / P > < p > for consumers, there is not only the risk of shoddy, small as big and non Yangcheng Lake as Yangcheng Lake, but also that it is difficult to pick up the goods and the shop will run away directly. < / P > < p > the consumer Mr. Li reflected to Zhongxin Jingwei that he bought a brand of crab coupon last year and made an appointment to ship it on October 8, but the order was always in the “waiting for delivery” state. At first, the customer service asked him to wait patiently, but later the customer service did not reply. Finally, he found that the shop had been off the shelf, and he did not eat the hairy crab. < / P > < p > in addition, the pre-sale of crab coupons will also bring a huge amount of precipitation funds. One anchor directly said in the studio that he only sold hairy crabs in stock, not crab coupons. Because most of the crabs are used as gifts, it’s better to eat them yourself or to buy them in stock. < p > < p > China and Singapore have learned that crab coupons have been in the pre-sale since August. Based on a crab coupon of 200 yuan, if 10000 pieces of crab coupon are sold, the deposit fund of 2 million yuan will be brought. One of the major drawbacks of pre-sale crab coupon is that it is easy to forget to pick up the goods. Because customers exchange from late September to December every year, the cycle is long, so it is hard to avoid forgetting to exchange. This part is a profit in vain for businesses. < / P > < p > if the quality problem is found after the delivery of the crab coupon with the anchor, is the anchor responsible? Meng Bo, a lawyer with Beijing Jingshi office, pointed out to Zhongxin Jingwei that according to the code of conduct for online live broadcast marketing, the anchor should ensure the authenticity and legality of the information in the live broadcast activities, and should not carry out false publicity on goods and services, cheat or mislead consumers. In addition, the “e-commerce law of the people’s Republic of China” also stipulates that e-commerce operators should fully, truly, accurately and timely disclose the information of goods or services, so as to protect consumers’ right to know and the right to choose. According to Yao shuihui, this year, the Yangcheng Lake hairy crab Association of Suzhou City has launched 2020 anti-counterfeiting signs, which are divided into red and green, representing different breeding areas. The front pattern of the logo for aquaculture in the lake area is red, while that of the standardized pond is green. In addition, crab button has a variety of anti-counterfeiting data, mainly scanning code of mobile phone, and the number of times of each query is displayed. < / P > < p > “the production specifications and quality requirements of Yangcheng Lake hairy crabs cultivated in the lake area and high standard ponds are the same, and the water systems are the same. Therefore, the Yangcheng Lake hairy crabs produced in the lake area have the distinctive characteristics of” green back, white belly, yellow hair, golden claw and strong body “, and the quality is the same.” Yao Shuishui said. < / P > < p > how to purchase crab coupon to avoid being trapped? Zhu danpeng, an analyst of China’s food industry, told Zhongxin Jingwei that when purchasing, consumers should first pay attention to buying on regular platforms, especially when buying live platforms; secondly, they should communicate with customer service clearly before purchasing, such as how many crabs are, how much they weigh, where they are produced, whether they are net weight or rope weight, and how to deal with dead crabs or not enough weight. Finally, goods can be compared Three, compared shop credit, sales volume, evaluation, price, etc., the price is significantly lower than the peers should be cautious. < p > < p > Meng Bo said that when purchasing crab coupons online, consumers can choose several stores to understand and compare the detailed description of the goods they buy, the product test report, the manufacturer’s production and operation qualification and reputation, and commodity evaluation, so as to avoid being cheated. At the same time, we should also pay attention to retain the details of promotional activities, publicity pictures, order pages, chat records, logistics records and other online shopping transaction information as evidence of consumer rights protection. In the process of consumption, in case of “shoddy” and “short weight” or other situations that damage the legitimate rights and interests of consumers, they can protect their rights and interests according to law by complaining to the industrial and commercial and market supervision and management departments in the place where the operators are located or where the third-party trading platform is located, or file a lawsuit. < / P > < p > the screenshots of Luo Yonghao and Qi Wei’s live broadcasting room: microblog; the price of hairy crab gift certificate of the same specification and the source of customer service reply: the screenshot of e-commerce platform; the source of anti-counterfeiting logo of Suzhou Yangcheng Lake hairy crab Association: Suzhou Yangcheng Lake hairy crab Association; the source of cover and lead picture is < a < a= https://ibmwl.com/wpautoterms/privacy-policy/ target=_ blank>Privacy Policy