On September 19, it was announced that the 2020 Gaode Travel Festival was kicked off, and a new version of the logo was released at the time of the National Day travel peak. According to the official logo, the new logo retains the paper plane, which is a highly recognizable element, and makes a new adjustment to its shape, and selects the color of the sky before sunrise as the new “gaudland”. < p > < p > according to the person in charge of the visual design of gaude map, the new logo adds purity in color matching, highlights the younger features, and forms a stronger contrast with the aircraft. The new brand color comes from the blue tone moment before sunrise, which is the reflection of the real world and also implies the further burst of sunrise energy. < / P > < p > as a national travel platform, in addition to providing more accurate navigation services, Gaode map has successively launched services such as aggregation taxi, real-time bus, intelligent voice assistant and AR navigation. < / P > < p > with the rapid development of business, since October last year, the design team launched the brand renewal plan for Gaode. Through multi-dimensional research and more than half a year of repeated adjustment and iteration, the design team selected the best among more than 100 schemes, refined to pixel level, and finally determined the new brand logo. < p > < p > according to China Mobile Internet 2020 half year report released by questmobile, a third-party organization, in June 2020, the Mau of Gaode map exceeded 530 million, ranking first in the travel industry. < / P > < p > the person in charge of the map visual design of Gaode said that with the brand renewal and release, more users are expected to feel the change and vitality of Gode. In the future, the brand optimization will continue to be carried out to make the brand construction a normal and make Gaode a better national travel platform. Global Tech