The second quarter of 2020 game market dynamic report released by NPD group, a market research company, points out that: affected by the epidemic, American consumers’ investment in video games has broken the record again. Moreover, at least one expert believes that there is no sign that the trend will change soon. Specifically, from April to June this year, consumer spending on video games in the United States increased by 30% year-on-year, reaching a record $11.6 billion, up 7% month on month.
in terms of segmentation, hardware sales in the second quarter increased by 57% compared with the same period in 2019, reaching $848 million. Sales of peripherals and accessories increased by 50% to $584 million, and video game content contributed $10.2 billion.
in terms of works, the market performance of “animal forest: new vision”, “the last survivor Part II” and “Final Fantasy 7: Remaking” were the most outstanding in the current season. In addition, veteran veterans such as “my world”, “candy smash legend” and “Grand Theft Auto 5” also performed well.
during the epidemic period, many people not only rely on games for recreation, but also strengthen their ties with relatives and friends. There is no sign that the trend is slowing down at present.