According to reports, online consumers in the United States are expected to spend $12.7 billion on Cyber Monday this year, a record high. This year’s “Black Friday” is November 27, the first day after Thanksgiving, and usually marks the official start of the Christmas shopping season. Online shopping Monday is the first working day after Thanksgiving, the first Monday, and is usually the most popular online shopping day in the United States. This is also a rare business opportunity for retailers. Amazon, Wal Mart, target Corp, best buy and other retailers have already prepared months for this year’s shopping season, including investment in improved delivery capacity and new features. This week, the frenzied shopping of consumers will be the ultimate test of these new investments. < / P > < p > in the past “Black Friday”, the new coronavirus epidemic made some shoppers who did not like to gather away from physical shopping centers, and stimulated some analysts to raise their expectations of online shopping consumption. For this reason, Adobe analytics predicts that this year’s “online shopping Monday” will become the largest e-commerce sales day in history, with sales of $10.8 billion to $12.7 billion, up 15% to 35% year-on-year. < / P > < p > this also means that any service interruption of “online shopping Monday”, including slow operation of the website, problems in payment processing, disappearance of shopping cart before checkout, etc., may bring losses to retailers. “Even large retailers can be paralyzed by strong demand,” says Mario ciabarra, CEO of quantum metric, which helps online retailers solve website problems. Every minute is important, every customer is important. ” There are already signs that some online stores are struggling with the load. According to quantum metric, websites of some well-known retailers have 39% more failures on Black Friday than a year ago. < p > < p > according to Adobe, US shoppers spent $9 billion online on Black Friday, lower than their expected $10.3 billion. This shows that early discounts offered by businesses this year, as well as potential transportation problems announced in December, have affected consumer spending. < / P > < p > this year, in order to avoid delivery delays, some retailers are trying to attract people to shop ahead of time. But analysts say online Monday may still be the peak shopping season, as many shoppers are used to delaying big purchases because they expect big price cuts. Kristin McGrath, editor of the website that monitors online transactions, said the “online shopping Monday” deals announced so far are no better than “Black Friday” deals. < p > < p > McGrath said: “Amazon’s offer on echo smart speakers and other devices is exactly the same as black Friday. “Online shopping Monday” is really no longer a day worth waiting for. ” Andrew lipsman, an analyst at emarketer, a research firm, said another reason why online Monday discounts are likely to be small is that customers would be angry if retailers that attracted consumers earlier this year kept their best deals until today. “This year, retailers have more room to recover some of their profits than in previous years,” lipsmann said. Shoppers have heard about transportation problems and tight supplies, so if they see something that’s good and cheap, they’ll buy it. There’s no reason to be greedy. ” Didi Qingju bicycle has entered 150 cities

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