After seeing tiktok’s global boom in short video, many technology companies want to expand their business. For example, a few months ago, social giant Facebook launched a similar reels service for its instagram platform. Now, reddit has announced the acquisition of dubsmash, one of tiktok’s competitors, but has not disclosed the specific transaction amount. < / P > < p > as part of the deal, dubsmash’s entire team (including the three co founders) will be incorporated into reddit and will continue to maintain the existing platform and brand in the initial stage, but it is expected to achieve deeper integration in the future to create a more engaging experience. < / P > < p > reddit claims that it has not changed its original intention, while encouraging unrepresentative user groups to actively present themselves on social media. < / P > < p > it is understood that dubsmash is committed to building a diverse community. Among them, 70% are female users, and 25% of them are female registered users. < / P > < p > with the increasing focus on video content, this acquisition will also help reddit to play another important advantage – to further enhance the participation of content creators by integrating dubsmash’s technology into the existing platform. < / P > < p > finally, suchit dash, who is in charge of the acquisition, said that in his many years of creating dubsmash, he has seen how videos can stimulate user creativity, unlock and deepen the internal ties of the community. < / P > < p > at the same time, driven by the growing dubsmash community, it is expected that this acquisition will bring first-class video products to reddit users. More Samsung devices can now run Android applications on PC through your phone