On November 26, US Eastern time, only one day away from the annual biggest shopping season Black Friday, retailers shifted the focus of this year’s “campaign” to the Internet due to the special impact of the new crown epidemic. Analysts still believe that this year’s retail sales will exceed last year’s. Some major retailers, such as Amazon, best buy and target, have already taken the lead in launching this year’s huge discounts. They have launched discounts a few days or even weeks before the official start of the holiday season, instead of launching one-day price cuts. < / P > < p > as the outbreak continues to keep shoppers away from stores, many of the most cost-effective transactions are made online. Julie ramhold, a fee analyst, said sales of Black Friday were expected to continue throughout the weekend until the beginning of next week due to a drop in emphasis on Black Friday itself. < / P > < p > toys and electronics will have the strongest discounts of the year, especially for TVs, game consoles, tablets, laptops, mobile phones and accessories for mobile phones, as well as beauty products and autumn clothing. Several websites have put up the half price campaign of beats’ wireless noise reduction earphones. The average discount on clothing and accessories of JCPenney, Macy’s and Kohl’s is more than 50%. The price of woolen pullovers and jogging shoes is now reduced to $8. As the extended black five discount will boost consumer sentiment, the National Retail Federation predicts that Americans think more than ever that they should have a big holiday celebration this year. Excluding car dealers, gas stations and restaurants, retail sales in November and December will grow by 3.6% to 5.2% during the holidays in 2019. Even at the low end of this range, holiday sales growth in 2020 will exceed the average growth of 3.5% in the past five years. Explaining how the NRF makes its predictions, Jack Kleinhenz, NRF’s chief economist, said: “what we need is not hard data, but we think psychological factors are important at the moment.” The NRF predicts that consumer sentiment across the United States will be “for ourselves and for our families, we should have a better holiday than usual.” Hard data also support this prediction. In October, retail sales increased by 10.6% over October 2019, and in the first 10 months of this year, retail sales increased by 6.4% year-on-year. < p > < p > NRF expects total holiday retail sales to be between $755.3 billion and $766.7 billion, up from $729.1 billion last year. Online and other non physical store sales will account for more than a quarter of total holiday sales and will continue to grow by 20% to 30% to $20.5 billion to $218.4 billion, up from $168.7 billion in 2019. < p > < p > MasterCard expects sales to grow by 2.4% this year, while Deloitte’s forecast takes into account both positive and negative effects: unless there is an overall economic recovery, sales will grow by 1-1.5%. The overall economic recovery will increase sales by 2.5-3.5%. There are two main reasons to promote sales growth. First, retailers invest billions of dollars in health and safety measures in the post new era, so that consumers have enough confidence to go shopping. Consumers can see that retailers have made great efforts to ensure safety in these commercial places. In the New York area, all stores must follow the social segregation policy. The second factor driving the growth was that retailers quickly adjusted their strategies during the outbreak, with most turning to online orders, roadside pickup and store delivery. Kathy Gersch, former vice president of Nordstrom chain store, believes that “with my nearly 10 years of experience in Nordstrom and my experience as chief marketing officer of two online sales stores, I expect that the industry will undergo a second wave of changes after the epidemic, which will further affect the daily lives of retail employees.” < / P > < p > the first is the further expansion of sales advantages of online stores. The study found that six out of every 10 people “found new ways to shop” during quarantine, and nearly half (45%) of customers shop online more than before the outbreak. Because of this, physical retailers must create more experiences for shoppers. < / P > < p > other changes include that retail employees will spend more time providing personalized advice and expertise to customers rather than simply guiding customers through the store or taking the right size out of the back room, and the size of the store may continue to shrink. With the improvement of the supply chain and the greater emphasis on the shopping experience, it may become a trend that the physical consumption will be delivered home in the future. < / P > < p > as the size of stores shrinks and the retail business shrinks, retailers may be forced to further lay off staff to adapt to this more experiential retail model. As the cost of recruiting and retraining new employees will continue to rise, retailers may want to pay higher wages to retain more skilled and knowledgeable workers. [image] Google secretly tests 6GHz networks in 17 states of the United States