Yesterday, the latest report on China’s home appliance market in the first half of 2020 (hereinafter referred to as the “report”) released by the China Electronics and Information Industry Development Research Institute under the Ministry of industry and information technology said that in the first half of 2020, JD accounted for 28.86% of the total channel sales share, and Suning accounted for 21.76%, ranking second in the industry.
the content of the report shows that under the influence of the epidemic situation, the opening rhythm of the whole household appliance industry this year has been completely disrupted. The manufacturers delayed the start-up, the supply of raw materials was insufficient, the logistics transportation was blocked, after-sales service could not be installed on-site, and the new product release was delayed; offline stores almost closed in February, and after the epidemic subsided, they still had to reduce the aggregation according to the requirements of epidemic prevention.
with the sharp decrease of market shipment, the home appliance industry is facing a great challenge, and online retail has become the key to the recovery of the home appliance industry. In the first half of this year, online retail channels accounted for 51.84% of the total retail sales of household appliances, with a year-on-year increase of 7.23%. In the second quarter, the total retail sales of China’s home appliance market reached 248.6 billion yuan, twice as much as that in the first quarter, with a year-on-year increase of 2.64%.
according to public information, during the epidemic period, JD launched a series of assistance measures for the home appliance industry. JD insight into the trend of health consumption, launched c2m reverse custom health sterilization appliances, in a short period of time to ensure consumer demand. For the third-party small and medium-sized home appliance platform businesses, the “24-8” assistance policy was introduced to help them quickly return to work and realize their cash quickly, which eased their business and survival pressure.
according to the report, the market scale of home appliances in the second half of the year is expected to be the same as that of last year. More manufacturers and channel partners will work closely together to bring high-quality services to consumers and drive the continuous growth of the home appliance industry.