In an interview with the financial times, Google’s chief executive, Sundar Pichai, said in response to the recent intensified antitrust crackdown: “regulation can sometimes go wrong!” Last week, the European Commission enacted new regulations to curb the brutal growth of technology giants. In order to promote competition and transparency among technology companies, the digital services act will force technology giants such as Google to publish their ranking algorithms and regulate the content on their own platforms. Violators will be fined 6-10% of their global annual turnover. < / P > < p > during the interview, Sundar Pichai held a rather cautious attitude towards the new regulation of the European Union, believing that all parties must carefully consider the importance and correctness of relevant policies. He also issued a warning that the government should follow some important principles. < / P > < p > “even if technology enterprises can design a very open ecosystem, the other side of the coin may bring greater security risks. In addition, take the general data protection regulation (gdpr), which was launched two years ago, as an example, it failed to break the monopoly of large-scale technology. < / P > < p > SUN Dar Pichai added: “it shows that in many things, the differences in the answers are quite subtle, and the regulatory level may confuse them to mistakes.”. It is reported that the original intention of the EU’s gdpr privacy act is to protect the personal data and privacy of EU citizens. But it also makes it more difficult for third parties to collect personal information (such as positioning data), which has a huge impact on personalized advertising and other industries. < / P > < p > however, compared with small businesses, Google has a more direct and inextricable relationship with consumers. It makes it easier to get permission from individual technology giants to use the results. < / P > < p > finally, in addition to expressing strong opposition to the new rules of the EU Digital Services Act, Google is also facing antitrust lawsuits from the US Department of justice and the Federal Trade Commission. The iPhone 12 keynote has been recorded in Apple park

By ibmwl