On the evening news of October 19, Han Rui, vice president of Jingdong group and head of platform business center of Jingdong retail group, announced that the “2020 Jingdong 11.11 global love season” will start on October 21 and last until November 11. It will last for 22 days and will bring consumers more than 200 million 50% discount products and 300 million new products. As a matter of fact, judging from the actions of various platforms, the double 11 has come earlier this year, and the front line of double 11 has been drawn longer. As for Jingdong, last year’s “Jingdong 11.11 global good things Festival” was upgraded to “Jingdong 11.11 global love season”: October 21-31 is the first wave of pre-sale period, and the final payment is paid on November 1; November 3-10 is the second wave of pre-sale period, and the final payment is paid on November 11. During November 1-11, it will launch the “No.1 JINGTIE” with cross store and full category full reduction, which is divided into 40% for every 300 full items And 60 for every 1000. < p > < p > Han Rui also mentioned the “double 10 billion plan” composed of Super 10 billion subsidies and 10 billion provincial consumption coupons. The former will bring all kinds of popular products to consumers. Among them, Jingdong international will also launch more than 500000 imported good goods from more than 100 countries and regions; the latter, which combines local government consumption coupons and various kinds of coupons, will be officially launched on October 29. < p > < p > according to Jingdong financial report, in the first half of 2020, 1137 brands placed orders with an amount of more than 100 million yuan on Jingdong platform, and 11 brands placed orders with an amount of more than 10 billion yuan. As a long-term focus, the incubation of new brands has also become the focus of Jingdong in double-11. Jingdong xiaorubifang will launch the “innovation plan” and launch more than 300 million new products, corresponding to 200 million during 618. < / P > < p > Jingdong divides its double 11 into three main venues, namely “low price and good goods”, “simple and happy” and “safe purchase”. The live broadcast is one of the components of “simple and happy”. China Internet Network Information Center (CNNIC) recently released the 46th statistical report on the development of China’s Internet, which shows that in the first half of 2020, e-commerce live broadcasting, as a typical representative of new formats, has become one of the most rapidly developing Internet applications. As of June 2020, the number of live e-commerce users in China has reached 309 million, an increase of 16.7% over March 2020, making it the fastest growing personal Internet application in the first half of the year. In fact, in 2020, live broadcasting can be called the “standard configuration” of e-commerce platform. According to CNNIC data, in the first half of the year, there were more than 10 million live broadcasts, more than 400000 active anchors and more than 50 billion viewers. Jingdong disclosed that during the double-11 period, JD live will be upgraded in an all-round way. In addition to the “2020 Jingdong live super night” star live show, there will also be more than 300 stars and more than 500 presidents live broadcast. Core platform resources such as traffic, operation and promotion will also be fully opened and tilted. < / P > < p > this week, JD announced that its plus members had exceeded 20 million, and said that during the double-11 period, Jingdong plus members would invest 1 billion yuan in equity subsidies to meet the consumer needs of different levels and scenarios to meet the shopping experience of users. In the sinking market, from October 21, Jingdong main station, together with Jingxi, will jointly launch the “buy light super province” plan in the form of “one province, one belt, one day”, covering 9.9 yuan of postal package and “1 yuan of postal package”. The latter is also the core element of Taobao’s special price version of “1 yuan real fragrance Festival”. In the competition of “1 yuan package mail”, the fierce competition of e-commerce platform for users of sinking market can be seen A little bit. < p > < p > Han Rui further introduced that Jingdong will launch the “Omni channel WanDian Carnival” activity, in which nearly 1 million stores covered by Jingdong’s Omni channel ecosystem will participate, and the same price of the same model will be issued in linkage. Jingdong is comprehensively promoting the implementation of its Omni channel strategy. In his internal speech at the beginning of the year, Xu Lei, CEO of Jingdong retail group, stressed: in 2020, the three key challenges facing JD are opening up all channels, sinking emerging markets and platform ecological construction. In April this year, Jingdong retail integrated the original consumer goods business division, new channel business department, natural selection business department, 7fresh business department and No. 1 member store business to establish a large business super Omni channel business group. Jingdong supermarket also launched the brand positioning of “Omni channel supermarket for better life experience”, highlighting the key words of “Omni channel”.
especially, Jingdong has hosted a custom version of the talk show. Han Rui also make complaints about some 11 of user experience in the program. Talking about the reasons for choosing this form, Xu Lei said at the beginning that he hoped to “innovate, this is a particularly good form”. In his opinion, many consumers have an inherent impression on Jingdong: when they buy home appliances, mobile phones and digital products, they will want to come to Jingdong to have a look. Jingdong’s delivery speed is fast. “In order to take advantage of this opportunity and occasion to break this impression, Jingdong retail has carried out a brand-new upgrade this year.” I know that many loyal consumers choose JD because of trust and dependence. We also hope that through our efforts and our partners, consumers will love us more and love us. ” He said. Global Tech