The complaint, filed on Friday in the U.S. District Court for the Western District of Texas, claims that the plaintiff, Cub Club investment (CCI), developed the “world’s first diversified emoticon” brand in 2013. CCI owns more than 20 copyrights covering various emoticons, and has three patent applications in progress. In the same year, CCI launched an app called “idiversicons” on the app store. < / P > < p > according to the lawsuit, Apple was accused of deliberately stealing the idea of a variety of emoticons and using it on its own platform without permission. CCI said it had proposed the idea of racial diversity to unicode consortium, a trade group responsible for emoticon standards, since 2013. Apple, a member of the alliance, attended the meetings. CCI and Unicode consortium held meetings in 2013, 2014 and 2015. In addition, CCI said it had met with apple representatives several times to discuss cooperation between the two companies. It is said that the discussion failed when Apple decided against co-operation and continued to develop its own diverse emoticon designs. < / P > < p > in March 2014, Apple was said to be planning to update its emoticon characters to bring a wider range of ethnic diversity options. In November of the same year, the Unicode alliance disclosed a series of draft proposals on the color of emoticons. < / P > < p > according to CCI’s complaint, on March 27, 2014, two days after it was reported that the tech giant was considering developing a variety of emoticons, it sent Apple its first letter about potential cooperation. Apple finally launched an expression design with five color palette selectors in IOS 8.3 in 2015 as a new feature of IOS 8.3. < p > < p > the lawsuit found that Apple had infringed CCI’s copyright; it hoped to issue a permanent injunction to stop the company’s infringement; to account for the profits and benefits gained from the infringement; and the losses caused by the infringement. Google said the proposed media negotiation rules would put its free services in Australia at “risk”