Mercedes Benz announced the launch of a G-class co branded model with artist, now chief creative director and founder of off white and Louis Vuitton’s menswear art director, virgin abloh, in September. Mercedes Benz said that it hopes to create a unique art work of Mercedes Benz G-class SUV with a history of more than 40 years and a totem in the hearts of cross-country fans – “as time goes by, only legend will last forever”.
the project is called gelandewagen (German for SUV), which symbolizes the cross-border integration of fashion and automobile industry, aiming to break the boundaries of their respective creative fields and redefine brand-new luxury goods.
it is reported that Virgil abloh, as the world’s hottest designer, is the first African American men’s fashion designer in LV history, who is also the head of Off White Street clothing brand and the creative director of Louis Vuitton men’s wear.
the new car will be released in September, after which the only small replica model of this unique artwork will be auctioned, and all the proceeds will go to art charity.
in addition, the successful bidder of the model auction will also have the opportunity to meet with the co creators and exchange their ideas behind the scenes with the creative masters and teams. .