“During the period of double 11, the overall express price is at a high level in a year, about two yuan per single. However, these days began to drop, a day down a hair, after a few days here express prices will fall back to the normal level, the lowest a few cents a single. ” Speaking of the price war being staged in the express industry, Li Zhen, a merchant in Yiwu wholesale market, shared his recent observation with Zhongxin Jingwei reporter.
working in Nanchang, Jiangxi Province, white-collar Zhang Fan felt the changes brought by the price war of express delivery in another way. After “chopping hands” on November 11, Yunfan found that at least five pieces of express delivery were abnormal. “Some express delivery in the network a few days do not send, some express directly returned to the place of delivery.” Zhang Fan said. < / P > < p > recently, “many express companies have no delivery” and “how to view the express brother strike” has become a hot topic on microblog, with a total of more than 100 million readers. Behind this, the price war of express enterprises is becoming increasingly fierce. According to the October data released by listed companies, the single ticket income of major express companies has dropped by 23% compared with last year. Experts in the industry believe that the price war will not be over until 4 and May next year. < / P > < p > since 2019, the express industry has experienced a quite fierce price war, and the entry of new players has intensified the intensity of the war to a certain extent. In 2019, SF holdings launched a new product with special preferential distribution. Since 2020, three new franchised express networks, including Jitu express, Jingdong’s Zhongyou express and Shunfeng’s Fengwang, have joined. < / P > < p > on October 1, Zhongyou express announced a preferential policy of 1.5 yuan for nationwide distribution. Rabbit express in East and South China, even a single ticket less than 1 yuan of big customers. Li Zhen told Zhongxin Jingwei reporter that in Yiwu, the price of Jitu express delivery to large customers is 80.1 yuan. Sometimes the price of “Tongda system” to big customers can be as low as 1.5 yuan per single, but it is not easy to get this price. “Send a few hundred orders, no one pays attention to you, at least 3000 pieces to start.” Li Zhen said. < / P > < p > the price war is directly reflected in the monthly single ticket income announced by listed express companies. Recently, Shunfeng, Shentong, Yunda, Yuantong and other express companies have announced the October express service business operation briefing. From the data point of view, the single ticket revenue of the above-mentioned express companies fell sharply in October, with a drop range of 20% to 30%. < p > < p > take SF as an example, the revenue of express logistics business in October increased by 34.22%, the business volume of 689 million tickets, a year-on-year increase of 57.31%, and the revenue of single ticket was 17.50 yuan, a year-on-year decrease of 14.68%. < / P > < p > compared with SF, Tongda express company’s single ticket revenue decreased even more with the increase of business volume. Over the same period, Yunda’s single ticket income was 2.18 yuan, a year-on-year decrease of 32.72%; Shentong express’s single ticket income was 2.25 yuan, a year-on-year decrease of 20.21%; Yuantong Express’s single ticket income was 2.14 yuan, a year-on-year decrease of 23.17%. In the second quarter of this year, Zhongtong Express’s single ticket income was 1.29 yuan, a year-on-year decrease of 20.9%. < / P > < p > when it comes to express price war, we have to mention Yiwu. Yiwu is the most centralized distribution center of small commodities in China. In recent two years, because of the hot live delivery of goods, it has become a must for express enterprises. According to the data of China Business Industry Research Institute, Yiwu ranks first in China with 5971.895 million express delivery volume from January to September 2020. The price war of express delivery in Yiwu has a long history. According to public information, in 2013, Baishi Huitong launched the strategy of “average price sales” in Yiwu, breaking the balance of express price market. This move is very effective, and “four links and one access” has to adopt a follow-up strategy. As a result, Yiwu has become a national depression of express prices, and there was a “slaughter price” of “80 cents per order, express delivery to the whole country”. Li Zhen believes that such a price is basically a loss for one thing. But if not, it means that their market share will be occupied by other express companies. Li Zhen has been engaged in wholesale business in Yiwu for six years and is quite familiar with the local express market. In his opinion, Yiwu is the “wonderful place” of national express delivery. “In other markets, express prices may be discussed once a month, even for a year, but in Yiwu, express prices are discussed every day.” At present, Yiwu express noodle price is still in double 11 rhythm. Li Zhen said, “during the period of double 11, Jitu express is 1.9 yuan a single, Baishi express is 2.6 yuan a single, but these are the prices for big customers, starting from 3000 pieces. We also do a consignment, this part is mainly for small anchors who do live broadcast with goods, and the current price is 4 yuan a single. ” However, according to Li Zhen’s observation, the price of express delivery in Yiwu market has been declining. “At present, the price is falling day by day, and it will soon drop to the price level before double 11. Under normal circumstances, rabbit express 0.8 yuan a single, Baishi express 1.2 yuan a single, a consignment of 3 yuan. ” Li Zhen said. According to Li Zhen, all experienced businesses in Yiwu understand that low price means “out of stock” risk, especially at the special time of double 11. < / P > < p > “on November 1, Zhongtong announced that the order volume on the first day of double 11 exceeded 100 million. Our warehouse supervisor immediately made a decision to change the application to Tong, because he judged that China Communications would be” out of stock “. “Out of stock” means that 48 hours of delivery becomes 96 hours, and all the energy will be spent on customer service. ” Yiwu businessman Liu Fei told Zhongxin Jingwei reporter. < / P > < p > the “adverse reaction” of express price war is also reflected in the logistics terminal. A courier said that the biggest change after the price reduction is: more activity, less money. This change directly leads to the situation that express outlets scattered in every corner of the city often face bankruptcy and exit. < / P > < p > and for users, the direct response is “no delivery”. Ma Yan, who was studying in Nanning, Guangxi, told Zhongxin Jingwei that the express she sent recently was sent by Nanning transfer center to a certain branch, and no logistics information was updated or sent. Later asked the business customer service, the other side told her that “there are some problems with the operation of the network”, and suggested that she go to the site to have a look.
Ma Yan’s experience is not unique. On micro-blog and other social media, many consumers make complaints about their own express. They are always on the road. Ms. Duan, who lives in Xi’an, told China News Jingwei that if the drop in express unit price brings about such a bad online shopping experience as delayed delivery, she would rather pay more for express delivery. Zhao Xiaomin, an express logistics expert and CEO of Guanhuo enterprise management (Shanghai) Co., Ltd., said in an interview with Zhongxin Jingwei that the long-term price war will bring about a vicious circle, damaging consumers and couriers. “The price war will inevitably bring about the fluctuation of express outlets. The fluctuation of outlets means that the end of express delivery is unstable. The direct reaction is that the income of couriers decreases, and the quality of service declines, eventually losing users.” Zhao Xiaomin said. < / P > < p > in the view of industry insiders, the current express industry has entered the elimination phase, and the differentiation of leading enterprises has appeared. From the data of express enterprises in October, we can see that the business volume growth of “Tongda system” continues to maintain the differentiation characteristics, and the volume growth of Yunda shares has continuously exceeded 60%, while the growth rate of Shentong’s fast business volume has rebounded, but there is a big gap with other “Tongda system” peers. < p > < p > in addition, in the first three quarters of 2019, the volume growth of “Tongda” company was 15 percentage points higher than that of the industry, but by the third quarter of this year, Shentong and Baishi had lagged behind the industry by 10 percentage points. In contrast, Zhongtong’s market share is gradually increasing, and the market share of parcel volume is further expanded by 1.9 percentage points to 20.8%. However, Zhao Xiaomin believes that the elimination competition of express delivery industry is not particularly obvious at present, and it will really usher in the acceleration stage in the next year or so. He believes that the price war will reach a critical point at a certain stage. “For example, after this critical point, express enterprises continue to reduce prices, and business volume does not rise but falls; another example is that the number and scale of the fluctuation of outlets is becoming larger and larger, and they are all signs of the arrival of the critical point of price war.” Lai Meisong, chairman of Zhongtong express, also said that with the development of the differentiation of express enterprises, the “price war” will slow down and even turn to a turning point. When will the turning point come? According to Lai Meisong, this will still depend on the market input of leading enterprises’ production capacity, but “this time point will not wait too long”. Zhao Xiaomin predicts that the price war in the express industry will last about half a year. “The industry generally thinks that next April and may will come to an end temporarily.” Zhao Xiaomin said that in the current price war in the express industry, some enterprises are active and willing to get involved, while some enterprises are passive participants. “The express industry is business led, there is no product concept, strictly speaking, there is no moat, completely using price leverage.” In his opinion, one of the reasons for the price war in the express industry is the weak willingness of express enterprises to transform and upgrade. “So far, the founders of some listed express companies have not made a large amount of cash out. Before that, he is not willing to make him transform and upgrade and invest more money to do other things. In this case, we will choose the simple and crude method of price war. ” < / P > < p > “for express companies adopting the franchise system, they are willing to join the price war. Franchise system has achieved great success in express delivery industry. The focus of this mode is short and fast, simple and efficient. However, it should be noted that this method is very beneficial in the period of rapid economic growth. At present, the economic growth is at a relatively stable stage, and the single method of price war will encounter greater challenges. Express enterprises in the price at the same time, supporting services should also keep up. If the price is reduced in order to reduce the price, the market share obtained will eventually be returned and the customers obtained will eventually be lost. ” Zhao Xiaomin said. After 12 years, “world class Super project” Shantou Bay Tunnel ushers in a historic breakthrough today