According to reports, the continuous covid-19 epidemic has led to significant changes in the way people use mobile devices such as iPhones. In the first half of 2020, consumers spend more time using smartphones than in the second half of 2019, and they also buy more apps and games. App Annie’s research shows that nationwide U.S. blockades and social distance measures, such as working from home, are good for the smartphone and mobile device industries. According to a report on changes in consumer behavior in the first half of 2020, people turn to mobile devices to work and entertain themselves at home in response to situations where they can’t communicate as usual. < / P > < p > according to the company’s data, the number of app and game downloads in the IOS app store and Google play store is booming in the first half of 2020, up 10% over the second half of 2019 and 5% year-on-year. Global downloads peaked in April 2020, with a year-on-year increase of 25%. In the first half of 2020, global consumers spent more than $50 billion on applications and games, an increase of 10% over the second half of 2019 on both platforms. Spending peaked at $6.8 billion in May 2020. According to the report, spending is higher in the month after the peak download period, indicating that consumers are not only using more apps, but also getting value from mobile services. < / P > < p > during this period, games are considered to be the main beneficiaries, with growth in April 2020 outpacing applications by 35% compared to average usage in the second half of 2019. According to the report, mobile devices become our gateway to connectivity, entertainment, exploration, information and creativity. This is a critical moment for mobile applications in our daily life. Companies should give priority to mobile functions, updates and launches to meet the needs of consumers, or they may be eliminated by competitors. &Quot; < / P > < p > other data points mentioned in the report also include: in the first half of 2020, the usage time of video streaming applications increased by 25% compared with that in the second half of 2019, the number of work-related mobile applications such as zoom and Microsoft teams increased by 220%, and the average waking time for smart phone use increased from 20% in 2019 to 27% in April 2020.

By ibmwl