This year’s “double 11” came earlier than usual. As early as the early morning of October 21, tmall started the pre-sale of this year’s “double-11”. Consumers “babies” all over the country were watching Li Jiaqi and Weiya’s live room to grab goods. Various topics related to live broadcast frequently occupied hot searches, and live broadcast became the main force of this year’s “double 11” pre-sale. < / P > < p > according to the data provided by Alibaba, in 111 minutes of the opening of “tmall double 11”, 100 brands sold more than 100 million yuan and entered the “billion yuan club”. According to data provided by Jingdong, the turnover of Jingdong supermarket in the first 10 minutes of “double 11” increased by more than 700% year-on-year, and that of Jingdong fresh food increased by more than 600% over the same period of last year in five minutes; and the goods of Jingdong live broadcast exceeded 100 million yuan in 10 seconds. < / P > < p > according to the “double 11” e-commerce industry data report (2020) recently released by tianyancha, in general, there are more than 3.78 million e-commerce related enterprises in China, most of which are concentrated in coastal areas; the newly added direct broadcasting related enterprises this year are 5 times of the annual increment in 2019; in terms of express logistics, nearly 30% of the packaging related enterprises in China cover “environmental protection” to help express packages To reduce the burden. At present, there are more than 3.78 million e-commerce related enterprises in China. Among them, more than 69% of the relevant enterprises have registered capital below 2 million. In terms of geographical distribution, Guangdong Province has the largest number of e-commerce related enterprises, about 740000, accounting for 19.66% of the national total. In addition, e-commerce related enterprises are mainly concentrated in coastal areas, such as Fujian, Zhejiang, Shanghai, Shandong, Jiangsu, etc. Among them, the more famous cities are Yiwu in Zhejiang, Kunshan in Jiangsu, Shishi in Fujian, etc. It is said that in Yiwu, for every three new owners, one is engaged in the e-commerce industry. < / P > < p > in addition, China’s e-commerce related enterprises show an “inverted V” growth trend, which has been developing rapidly since 2013, reaching a peak of 72.47% in 2015. Since 2016, the growth rate has slowed down, but it still remains at about 40%. < / P > < p > 2013, known as “the first year of the outbreak of China’s mobile Internet”, has never been short of stories of e-commerce. Naturally, in 2013, it was extremely lively. Yu’ebao and wechat payment were launched one after another. The transaction volume of tmall’s “double 11” exceeded 35 billion yuan, the sales of Xiaomi mobile phones exceeded 100 billion yuan in three minutes, and the annual sales of Jingdong exceeded 100 billion yuan, realizing meager profits. It is worth noting that more than 1.33 million e-commerce related enterprises have been added in China in the first 10 months of this year, up 79.22% compared with last year. Chinese version of K-car: reading a10e design drawing exposure