For one hour, apple is still live online. In its first autumn launch this year, only apple watch and iPad product lines were updated. In fact, this is expected. In addition to the fact that Apple has already mentioned that this year’s new iPhone will be delayed due to the epidemic situation when it released its financial report, there are also various revelations before the conference that the iPhone 12 will not appear in September. < p > < p > in fact, Apple has gone through a detour in the product line of Apple watch. In the generation of Apple watch, apple put its competitors on the Swiss watch and launched a pure gold version. However, it is obvious that digital products such as apple watch can hardly sustain the luxury positioning. So from the second generation, Apple’s positioning of Apple watch has gradually become clear: < / P > < p > the goal of larger screen proportion has been achieved on Apple watch S4. Enhanced endurance is achieved on the apple watch S5 with variable screen refresh rate. The apple watch S6, which is updated this year, is based on the previous optimization and further adds health and exercise monitoring functions. < / P > < p > the most important function added by Apple watch S6 is the function of blood oxygen monitoring. In short, this indicator is helpful to understand the ability of the human body to absorb oxygen and the amount of oxygen delivered to the body. If a person has problems with cardiopulmonary function, the blood oxygen index will change rapidly. < / P > < p > in fact, some disassembly reports mentioned that in the first generation of Apple watch, the photoelectric sensor can provide blood oxygen monitoring function. However, on the sixth generation product released last night, the new blood oxygen sensor consists of four groups of LED clusters and four photodiodes. It is integrated in the design of a new crystal glass surface back, and cooperates with the blood oxygen app to judge the user’s blood oxygen level. < / P > < p > and more importantly for Chinese users, this blood oxygen monitoring function must be available, and it will not be activated in mainland China due to medical licensing, like the previous ECG function. < / P > < p > in addition to a series of hardware update points, such as blood oxygen monitoring and brighter screen, the software update of watchos 7 can also enable the old users to use some new functions, such as sleep monitoring, and family sharing mode for children. Parents can know the location of their children, and can also set the contactable contacts of Apple watch used by children. < / P > < p > in order to strengthen the function of sports monitoring, apple even made a separate sports app to guide users to exercise. (I feel that some sports guidance apps have been robbed of their jobs). < / P > < p > it’s clear that, whether it’s new health monitoring, more detailed exercise guidance, and new children’s sharing mode. It’s a symbol that Apple wants the apple watch to be a smart watch for everyone of all ages. So it’s logical to launch the apple watch se with a lower price. < / P > < p > compared with the apple watch S5 released last year, the apple watch se only cuts off the hardware function of constant bright screen with variable screen refresh rate. The chip uses the same chip of S5, and the starting price has dropped to 2199 yuan. Obviously, such price / performance adjustment will make many users who want to start Apple watch but feel that the price is too high to reconsider this product. < / P > < p > the highlight of the whole conference was the iPad air 4, which was greatly updated. Apple finally used the iPad pro design on the iPad air product line. < / P > < p > of course, due to different positioning, although the design of iPad air is similar to that of iPad pro, there are still many gaps. < / P > < p > in addition, the new iPad air is not equipped with faceid face unlock, but integrates touch ID fingerprint unlocking into the power button on the side of the body. In fact, this will not particularly affect the user experience, and the whole unlocking process may even be smoother, because even if the faceid on the iPad Pro supports multi angle unlocking, in fact, the unlocking process and recognition rate are not as solid as fingerprint unlocking alone. < / P > < p > What’s more, the new iPad air only has a single camera behind it, instead of using lidar and dual cameras that can improve the AR experience, as the iPad Pro released in the first half of 2020. I believe this is not a big problem for most iPad users. < p > < p > 3. It also supports the second control keyboard, but Apple has not made a second controlled keyboard for the new iPad air, so it is OK to buy the same one as the iPad Pro 11. < / P > < p > the hardware parameters look like this, but after all, apple is positioning the lower iPad air, so Apple has opened some obvious gaps between the two products. < p > < p > 2. The iPad air uses a dual speaker structure, not a 4-speaker like the iPad pro. The sound quality will be poor. Although the process of A14 chip is more advanced, the graphic performance of A14 chip is not as good as that of a12z chip. < / P > < p > of course, for ordinary users, the problem of chip performance can be almost ignored, because most iPad users don’t need the powerful performance of iPad pro. < / P > < p > the only problem may be the price and configuration. The starting price of the new iPad air is set at 4799 yuan, which is a 64g version, which is not enough. The 256g version of the iPad air, which starts at 5999 yuan, is only 300 yuan cheaper than the 128G 11 inch iPad pro. It may take some time to buy it. < / P > < p > with the new iPad air, there are also regular performance updates of the iPad, starting at 2499 yuan. < / P > < p > at the end of the press conference last night, everyone knew that this year’s epidemic had completely disrupted the pace of Apple’s new product release, and left several suspense. < / P > < p > first of all, it is related to the press conference, about the left-right fight between the iPad air and the iPad pro. For a large number of ordinary consumers, they like the design of the iPad pro, but the price of the iPad Pro is indeed too high. The release of the new iPad air gives these consumers a new choice. < / P > < p > in general, Apple will first launch the new iteration of the a series on the iPhone, and then use it on the iPad product line. But this time, the iPad air launched the A14 chip, which also revealed more information about the A14 chip in advance. The A14 chip is the first 5nm process chip in the world, which encapsulates 11.8 billion transistors; the 6-core CPU improves the performance by 40% compared with the previous generation; the 4-core GPU improves by 30%; and the 16 core neural network engine can perform 11 trillion operations per second. < / P > < p > of course, in the pages on Apple’s official website, these performance improvements are compared with the previous generation chip used on the iPad, namely, the A12 chip. < p > < p > looking at Apple’s official website, we can also compare A12 chip with A13 chip. The CPU speed of A13 chip is increased by 20%, GPU speed is increased by 20%, and there are 8 neural network engines. < / P > < p > from the perspective of CPU and GPU speed, A14 is not much better than A13, but 5nm process and more neural network engines will have two obvious experience improvements: more reasonable energy consumption control and stronger AI computing power. < / P > < p > in fact, it also confirms that the previous exposure mentioned that this year’s iPhone will reduce the battery capacity. On the one hand, it will reduce the thickness of the fuselage. On the other hand, the energy consumption control has come up to ensure the current endurance, and the original large battery is not needed. < / P > < p > and these seem to suggest a few things to look forward to with the new iPhone: will the new iPhone be lighter? And with a stronger neural network engine, the ability to take photos will be further improved? < / P > < p > the speculation about iPhone triggered by the release of A14 chip is on the one hand and suspense on the other hand, which comes from the product of iPad pro. < / P > < p > even after the new iPad air was released last night, the iPad Pro is still the strongest iPad. But it is undeniable that for most iPad users now, the upgrade of the new iPad air has been able to meet most of the needs, and the performance redundancy of the iPad Pro will make the positioning of this product somewhat embarrassing. < / P > < p > but if Apple dares to put the design and functions of the iPad pro on the iPad air, it must have figured out a way out for the next generation of iPad pro. < / P > < p > although the hardware capabilities of the iPad Pro are strong enough, the iPad OS is not enough to support the name of productivity. However, MAC gradually turns to arm architecture, which provides a new idea for iPad Pro using a series of chips. < / P > < p > the middle and low-end iPads are responsible for the general entertainment market, and the high-end iPad Pro is sold with a magic keyboard to replace the low-end notebook MacBook and transfer the IOS application ecology to the MacOS ecosystem. Apple can lock in the Mac OS System in the iPad pro, and can only install applications from Mac Appstore and approved developers, which can guarantee the stability of the system to a certain extent, but it can bring greater productivity than the current iPad. Of course, such a conjecture may seem a bit radical, but it is not impossible. However, from a rational point of view, the next generation of iPad Pro is most likely to further enhance its hardware capabilities, such as a chip with stronger performance, and a miniled screen with more professional display quality and higher absolute brightness. < / P > < p > in previous Apple autumn launches, Apple will release its new iPhone, apple watch and iPad in September, and leave the new Mac in October. This year, the first event in September released the apple watch and iPad line. It is very likely that there will be more new products than just one iPhone product line left for the next conference. < / P > < p > there has been a lot of exposure before that Apple will release airtag anti loss film and airpods studio headset, both of which are likely to be released together with the iPhone 12 series. The release time of iPhone 12 series will probably not be later than the end of October at the latest, because if it is later, it will directly affect Apple’s Q4 revenue. According to the Convention, Apple’s new opportunities will be sold in the last week of the third quarter. The longer the iPhone is delayed, the more difficult it will be for apple, which relies heavily on iPhone to support its revenue. < / P > < p > that is to say, although the epidemic has affected the release rhythm of Apple’s new products, the end of 2020 may be the most intensive year we have seen in recent years. < / P > < p > even from last night’s single press conference, Apple also showed a situation in which it wants to win all. Whether it’s the apple watch or the new iPad, what it wants to achieve is through more reasonable pricing and more functions to cover a wider user group. In the previous exposure, there will be 4 in the iPhone 12 series Taiwan will cover a wider price range and be more aggressive than the previous 3-model strategy. For the MAC plan of arm architecture that has been announced before, apple wants not only to take the initiative of its own computer product line from Intel, but also to control the development trend of the entire computer industry, and even