Since the birth of the first double 11 in 2009, this annual event of China’s e-commerce industry has lasted for 11 years. With the coming of double 11 in 2020, tmall has announced a major change: this year, tmall double 11 has set up two sales periods for the first time, from “singles day” to “nunchakus”: November 1 to November 3 are the first wave of sales period, and November 11 is the second wave of sales period. Compared with previous years, this year’s double-11 is more than three days, which is the most cost-effective four days for consumers. < / P > < p > it is reported that the reasons for this change are: first, the sales period is extended by opening sales ahead of time, so that businesses can make full use of resources to obtain new customers and create growth. This year, there are a lot of new businesses participating in the double 11, from one day to four days, which can make new businesses more comfortable to adapt to the rhythm, stock up and “train”. < p > < p > secondly, offline businesses are most affected by the epidemic this year. Tmall double 11 hopes to create business opportunities for them and feed back offline businesses. Due to different business rhythm, offline businesses are usually difficult to undertake exponential growth promotion activities in a day. < / P > < p > starting from the pre-sale period, this year’s double-11 will span three weekends, which is conducive to better participation of offline businesses and consumers, and accelerate the integration resonance of online and offline. < / P > < p > Third, from the perspective of consumer experience, we can pay the balance of pre-sale from November 1, and receive the goods 10 days in advance. At the same time, it also staggered the previous logistics express peak, bringing better consumption experience. < / P > < p > from 52 million in 2009 to 268.4 billion in 2019, this year’s tmall double 11, do you think the final sales can continue to break records? Global Tech