Yesterday, the U.S. Department of justice formally filed an antitrust lawsuit against Google, accusing the Internet giant of expanding its dominant position in the search field by illegal means, hindering competition and suppressing rivals. This is the highest level of antitrust litigation in the United States government in 20 years. Prior to this, the U.S. Department of justice has been Google for more than a year of antitrust investigation. < / P > < p > will Google face business spin off? Richard Smith, chairman and senior investor of the foundation for the study of cycles, a non-profit think tank in the United States, today gave an exclusive interview with Sina Technology to express his views on Google’s antitrust lawsuit. He believes that the U.S. government’s antitrust litigation does not touch the core of Google’s business and will not spin off Google. Due to the competition between China and the United States, the U.S. government will not take advantage of technology giants, but will only make structural adjustments to the industry competition. < / P > < p > the core evidence of the U.S. Department of justice’s accusation against Google’s monopolistic behavior is that Google pays billions of dollars every year to smart device manufacturers such as apple Samsung, LG, Motorola, and browser manufacturers such as Mozilla and opera, making Google search the default search engine and preventing them from reaching cooperation with Google’s competitors. But Google said that paying apple and other mobile phone manufacturers to set Google as the default search engine is no different from paying other companies to promote their products. “Cereal brands will pay supermarkets to put their products in the most eye-catching position on the shelf.”. < p > < p > in this regard, Smith believes that (paying for the operation of the default search engine) is undoubtedly killing the competition. The reason why Google can pay such a high “buy road money” is also because they have made unprecedented profits in the field of search advertising. They collect user data and push users to Google’s real users, namely advertisers, through massive computing resources. Google also has a lot of click fraud. The last time the U.S. government sued the technology giant in 1998, when it sued the software giant Microsoft. In Smith’s opinion, these two antitrust lawsuits have many similarities. At that time, Microsoft was accused of taking advantage of its dominant advantage in Windows operating system to favor its own IE browser and suppress Netscape browser. This time, Google is using illegal operations to expand its dominant advantage over Microsoft Bing search. Smith said that the federal government’s prosecution of Microsoft and Google was based on the Sherman Act of 1890. “This is a matter of great concern to both parties. But I don’t think the Justice Department lawsuit really touches the root of Google’s strangling competition. In the complaint of the Ministry of justice, it is not clear how Google damages the interests of consumers, because Google’s services are free. How can free services harm consumers? I think the regulatory authorities need to seriously consider this issue. ” “In my opinion, Google has become a dominant search service provider, artificially limiting consumers’ choices. Google is a company that sells advertising. They dominate the digital advertising market, and in order to achieve this goal, they exert improper influence on both consumers and advertisers. The focus of the Department of justice’s antitrust litigation should not only focus on the search engine, but also focus on Google’s dominant position in the field of digital advertising. Only in this way can we get to the core of the real antitrust problem that gives Google a dominant position. ” < p > < p > Smith predicted that the last time Microsoft didn’t hurt, and this time Google won’t suffer. Google is unlikely to be spun off or forced to sell core businesses like Android and chrome. But under the pressure of litigation, Google may give up cooperation with apple and other hardware and browser manufacturers’ default search engine, so that IOS and Android users can choose their own search service more easily. For example, Gabriel Weinberg, CEO of the search engine duckduckgo, once said that an Android user needs to click 15-20 times to change the default search engine from Google to other services, and the vast majority of users may not even be willing to do three or four steps. In this situation, how can consumers switch to other search services? Smith believes that the U.S. government will also take corresponding measures against Amazon, apple and Facebook, but he believes that the government may only make systematic adjustments to the industry competition (without hurting killers). “This kind of structural regulatory adjustment may take years, even ten years. The United States needs to revise its antitrust laws and adjust the relationship between the government and the technology giants. ” < / P > < p > why is it unlikely that the United States will kill technology giants? Smith said with a smile, “because the U.S. government and the technology giants need each other, because the U.S. government is increasingly regarding technological strength as a national security issue and as the key to maintaining the dominant position of the United States in global competitiveness. Of course, because the United States wants to compete with China. ” Global Tech

By ibmwl