Online sales of online Monday in the United States reached $10.8 billion, the largest online shopping day in the country’s history, according to Adobe analytics. Online Monday’s consumer spending rose 15.1% year-on-year to $10.8 billion, but that was lower than Adobe’s initial forecast of $12.7 billion, according to adobe. The company has been cutting its “Cyber Monday” data forecast in recent days. Adobe analyzed the website transactions of 80 of the top 100 online retailers in the United States. < / P > < p > Adobe lowered its online sales forecast for the entire holiday season to $184 billion, up 30% from last year, compared with an initial estimate of $189 billion. This year, consumers began to buy holiday gifts earlier than in previous years, as major retailers have launched promotional activities during the epidemic period to avoid overcrowding of stores. During such a long holiday shopping season, it is difficult to evaluate the whole holiday season sales by the performance of one-day consumption. < / P > < p > for many retailers, the role of “Cyber Monday” has weakened. Big retailers such as Walmart and target have launched promotions in mid October to keep pace with Amazon Prime day and plan to launch more promotions in the coming weeks. On Black Friday, consumers also choose to shop online more than offline stores. < / P > < p > Taylor Schreiner, director of adobe digital insights, said: “for the rest of the holiday season, we expect sales to continue at record levels, while roadside pick-up will gain more momentum as consumers try to avoid crowded crowds and potential freight delays.” < / P > < p > Adobe said the number of roadside pick-up orders on “Cyber Monday” this year increased by 30% year-on-year as consumers sought to safely retrieve goods purchased online on that day. < / P > < p > in the last hours of “Cyber Monday,” the company said consumers spent $2.7 billion, or 25% of the day’s total consumption. < p > < p > Adobe said Thanksgiving and “Black Friday” also set online shopping records. On Thanksgiving Day, online spending rose nearly 22% year-on-year to $5.1 billion. On Black Friday, online spending was about $9 billion, roughly the same increase. Global Tech

By ibmwl