Last year, squarespace acquired a social media start-up called unfold. Now it has a new tool that allows users to share all the connections they think are important. It is reported that this is the first step taken by unfold to create a creative tool for story style. Andy McCune, co-founder, said the team had developed a bigger vision to become a “one-stop display platform” for users’ social images, like squarespace. < / P > < p > unfold pointed out that despite the fierce competition in the market, the company has attracted a large number of loyal users with its excellent design. < / P > < p > as for the new bio sites experience, one of its goals is to help users (whether personal or brand accounts) reduce their dependence on a single social media platform. < / P > < p > after all, when you’re trying to attract fans on instagram, you’re actually sweating on “borrowed territory” instead of having a real audience. < / P > < p > to this end, unfold created a set of simple profiles that highlight the links selected by users, and then link information from other social media such as instagram to bio sites. Users can have absolute control over various channels, or at least take full advantage of the diversity of social media platforms. Of course, McCune and co-founder Alfonso Cobo are not the first to come up with this idea. Earlier this year, for example, linktree also raised working capital, and other start-ups were developing similar products. However, unfold points out that the core competitiveness of bio sites lies in the design centered display scheme. The simple profile created by users is not only functional, but also can better reflect their own personality. < / P > < p > finally, unfold is promoting the native application of bio sites. The Android version has taken the lead in launching today, and the IOS version will follow closely in January. < / P > < p > in addition to free users, the platform also provides unfold + and unfold for brands subscription options, mainly introducing additional functions including custom URL. The report shows that the number of app store purchases soared in the first half of this year due to the impact of covid-19