According to Adobe analytics, online consumer spending rose nearly 22% year-on-year to $5.1 billion, a new record. Thanksgiving online sales in 2019 are $4.2 billion. Adobe analytics analyzed traffic from retail sites and transactions from 80 of the top 100 online retailers in the United States. Adobe said nearly half of the purchases were made on smartphones. < / P > < p > the traffic conversion rate of retailers’ websites providing roadside pick-up service increased by 31%, reflecting the popularity of online shopping and offline picking up. < / P > < p > the strong online shopping data reflects the trend expected by many retailers and industry observers: during the new crown epidemic, more and more consumers are avoiding shopping centers and buying holiday gifts online. < p > < p > affected by the new crown epidemic, retailers, including Walmart and target, started holiday promotion with Amazon Prime day in mid October, and extended the promotion activities of “Black Friday” which only lasted one day. The National Retail Federation (NRF) estimates that holiday season sales will increase by 3.6% to 5.2% year-on-year, reaching $755.3 billion to $766.7 billion. The NRF said the figure grew 4% last year to $729.1 billion. Over the past five years, holiday season sales have grown by an average of 3.5%. < p > < p > NRF said that more of the holiday season sales will be online, and it expects online and other non store sales to grow by 20% to 30% over last year. “Black Friday” and “Cyber Monday” are expected to be the two largest online sales days in history, Adobe said. The company expects Black Friday sales to be between $8.9 billion and $10.6 billion, and online sales for the entire holiday season of $189 billion. Global Tech