The $60 video game dates back at least to the 1990s. Over the next 30 years, although the value of the dollar was nearly halved by inflation, few games sold more than Super Nintendo. This week, video game publishers will push the industry to raise the standard price to $70. The move comes at a time when Microsoft and Sony are replacing each other – usually every seven years. < / P > < p > within issuers, executives have been planning and analyzing price increases for many years. There are two main reasons for their price increase: first, inflation; second, the cost of developing 3A Games has also increased significantly. Sony had discussed raising the price to a higher level before it finally set a price of $70. Many game company executives asked to be interviewed anonymously, apparently because they realized the move was unpopular. Most of the time, these companies won’t admit to price increases, just say that prices will vary from game to game. < / P > < p > but when people browse the digital store, they will find that the price increase is inevitable: the new call of duty, devil’s soul, meteor and NBA 2021 are all priced at $70. < / P > < p > in the 1990s, Nintendo used the popularity of its game consoles to set the price of some tapes at $60. It wasn’t until Sony introduced Playstation in 1994 and printed games into cheaper CDs that prices fell. Since then, the world has ushered in the era of $50 games, and the Microsoft Xbox launched in 2001 has also continued this price. But the next generation went back to $60, which coincided with a three-year boom in the mid-2000s and has continued to this day. < p > < p > Dan Armstrong, 34, has been playing video games since he was 12. “When I started to leave my parents to make my own money, the standard price was $50, then it went up to $60, and I heard it’s going to go up to $70 now,” he said. “It’s ridiculous.” Armstrong has served in the U.S. Navy for eight years and retired a year ago, hoping to find a career in the IT industry. He went to college in Norfolk, Virginia, where he took a job as a career counselor, working 15 to 20 hours a week. After the outbreak, his working hours were halved. He said that the economic situation poses a threat to the livelihood of Americans. There are only one choice between daily necessities and car loans, and the other is their hobbies. < / P > < p > “we don’t know how long. I’d rather keep my money in a safe place than give it to Activision. ” “I know they need to hire more programmers and graphic designers,” he said. But it still seems a bit greedy. ” < / P > < p > because players are reluctant to pay more, game companies are forced to try new business models to cater to the most obsessed players. They have released premium versions of various games for $70 or $80 or more. They also offer limited edition game props or costumes. Many publishers also sell additional weapons, equipment, or levels for paid players to download. “Out of the box” is a newer, more fragmented product, where players spend money on virtual goods similar to baseball cards. < / P > < p > none of these modes will disappear with the introduction of the new game console. But Microsoft is pushing for an alternative model of paying a fixed fee for each game. Xbox game pass uses a subscription model similar to Netflix: it can run more than 100 games for $10 a month. Sony’s subscription service offers slightly fewer games than Microsoft. With NBA 2021, take two interactive software became one of the first publishers to charge $70 for games this summer, but it soon met with strong opposition. Strauss Zelnick, CEO of take two, defended the move in an interview, citing the high cost of development. “We have no pricing strategy,” he said. We charge far less than the value we offer. If so, that’s our pricing strategy. ” < p > < p > EA offers free upgrades to users of its two largest sports games, making them compatible with the new console. As for next year’s games, the company will set prices in six to nine months. “We are developing important sports games,” said Blake Jorgensen, the company’s chief financial and operations officer. The cost of making games is really going up. ” Sony executives have been thinking about raising prices for some time, people familiar with the matter said. A spokesman for the company said the lowest price of Sony’s Games was $50 and “the biggest game” was only $70. She said the price hike “reflects the increasing development resources needed for these big games.” Yoshio Osaki, head of IDG consulting, said gaming companies believe the price of games has risen less than other media, such as movie tickets, Netflix or cable TV. He said the cost of game development has increased three or four times since 2005. < / P > < p > he wrote in an email: “not all publishers will launch the next generation of games for $70. But we do expect more and more games to be launched at $70, but not in one step, and not every publisher or game will raise the price uniformly. ” The new system of blockbuster will not be released until next year. But like other companies, kapok said it was setting prices based on specific games. “It depends on how much money consumers are willing to pay for the game, not how much we pay for it.” Said Kenkichi Nomura, CFO of the company. David Cole, an analyst at DFC intelligence, said games released by Microsoft or Sony are more likely to adopt a low price strategy to boost hardware sales. They have already adopted this approach in Halo: infinity and spider man: Miles Morales. It’s the most anticipated game of the two systems, priced at $60 each. Over time, as more and more games compete for players’ wallets, prices may fall, but $70 games still exist, “consumers will definitely pay for it in the short term,” Cole said After 12 years, “world class Super project” Shantou Bay Tunnel ushers in a historic breakthrough today