According to reports, several recent moves by Amazon indicate that its annual “prime day” event may begin in the next few weeks. Amazon’s internal email obtained by the media said that the two-day shopping event will be held from October 13 to 14 and is expected to be officially announced on September 27. < / P > < p > in July, the company confirmed that it would postpone its “golden day” in the United States and said in its second quarter earnings report that the event would be held in the fourth quarter. < / P > < p > with a week to go before the fourth quarter, Amazon seems to be preparing brands, sellers and employees in its network for the upcoming grand shopping festival. < / P > < p > according to Amazon’s internal notice obtained by the media, Amazon informed warehouse workers last Friday that full-time employees are not allowed to submit new leave applications between October 13 and 20, because they “have to prepare for the busy autumn”. Fahim Naim, a former Amazon executive and chief executive of eshopportunity, an e-commerce consultancy, said the company also restricted brands from submitting certain deals in the week of October 13, suggesting that this year’s gold trading day would be held at that time. According to the company’s notice learned by the media, suppliers can submit limited time promotions or “flash deals” before October 11. < / P > < p > since 2015, Amazon’s “golden day” is usually held in July. Part of the purpose of the discount celebration is to attract new subscribers, promote Amazon’s products and services, and promote sales in the middle of the year. < / P > < p > since April, it has been widely predicted that the golden day will be postponed, and sellers and brands have been preparing for it for several months. Amazon has hitherto unknown demand for novel coronavirus, which has led to its shortage of supply chains and extended delivery time. < / P > < p > Amazon faces huge challenges in the months before golden day, and the date of this year’s golden day is also crucial to ensure that Amazon has sufficient stock of best-selling items during the Black Friday and Cyber Monday shopping festivals. Global Tech