Recently, due to the system upgrade, Taobao has carried out a series of revisions to the evaluation system of mobile Taobao C store (Personal Store). The high praise and medium poor rating labels are no longer displayed separately. However, users can check the details of the merchants’ medium and poor reviews in the “feeling bad” label. The number in brackets is the number of medium and poor reviews. For the change of the evaluation page, there are many C shop businesses think that this is Taobao through weakening the poor evaluation to protect small and medium businesses. < / P > < p > “I haven’t felt too many changes yet, but the revision is definitely friendly to businesses.” A clothing owner of Taobao C store said that the evaluation method of “feeling bad” may make some customers ignore the medium and bad comments, reduce the impact of negative evaluation on the goods, and bring benefits to the merchants. < p > < p > in addition, Xiaozhang, a shop in Taobao store C, who is engaged in virtual goods, also believes that the revision method of weakening the medium and poor reviews may be related to Taobao’s attempt to protect the “pop up” products in store C. Xiao Zhang pointed out that the competition in the e-commerce industry is becoming increasingly fierce, and many popular products will be maliciously rated by peers. Using the “feeling bad” way to weaken the medium and bad reviews can be used as a means to protect the interests of sellers. < p > < p > Xiao Zhang also said that such a revision may make Taobao C store more and more similar to tmall’s, because tmall itself has no good reviews or medium or bad reviews. < / P > < p > “the main reason for more bad reviews is poor product quality, followed by price reduction, logistics and customer service.” A store C engaged in pet food told the interface news that whenever the shop encountered a medium poor rating, the customer service would contact the Buyer immediately to negotiate for modification. Generally speaking, most buyers can accept the modification. “If the buyer is not satisfied with the processing result, I will take the initiative to refund or issue a red envelope to compensate the buyer. Many buyers can accept this treatment.” < / P > < p > in addition, according to the merchant, even if the buyer makes a moderate or poor evaluation on the goods, it will not be displayed immediately in the evaluation area, and generally has a 48 hour effective time. The seller can also explain the evaluation under the medium and poor evaluation. The explanation will be displayed together with the original evaluation. A reasonable explanation will greatly reduce the impact of medium and poor evaluation on the conversion rate. < / P > < p > in case of unreasonable evaluation, such as malicious comments from buyers and competitors, abusive comments and disclosure of seller’s personal information, sellers can complain about the evaluation, and Taobao will block the evaluation content after verification. < / P > < p > different from the attitude of most businesses, for many consumers, weakening the medium and poor evaluation may affect the judgment of the product when browsing the product evaluation. < / P > < p > “I usually buy things that will point to the medium and bad reviews to have a look.” Xiao Wu, a college student in Hunan Province, said that if he hadn’t seen the comparison chart of the pages before and after the revision on the Internet in advance, he would not have found that the evaluation page of Taobao had changed. He might even think that there is no medium or bad evaluation in the evaluation of commodities with “poor feeling”. Xiaoliu, a consumer from Shanghai, thinks that if all the comments are classified as “feeling bad”, the difference between different evaluations may be weakened, which also leads to the negative impact of the evaluation on Taobao merchants may be relatively increased. “But from the perspective of consumers, as long as the complaint mechanism remains unchanged, the impact will not be too great.” < / P > < p > in addition, some industry insiders believe that for the current e-commerce industry, whether the evaluation of goods is good or not is no longer the only standard for selecting Taobao products. < p > < p > Mr. Zhu, who once worked in the e-commerce business department of a certain UAV brand, told interface news that in the past, the high praise rate was an important indicator of Taobao’s personal stores and commodity search ranking. If the seller’s favorable rating was too low, it would affect the search, marketing activities, through train and other aspects. For the Sellers with less total evaluation, a bad comment is enough to affect the overall “positive rate” of the whole store. < / P > < p > “however, with the flow entrance constantly biased towards tmall, the search ranking of Taobao C store has been much lower.” Mr. Zhu pointed out that at present, many Taobao C stores have been transformed and drained through content marketing methods such as Taobao live broadcast, short video and we media. < p > < p > in Mr. Zhu’s view, the customers brought by the live broadcast and fan traffic pay little attention to the evaluation, and more focus on the content and products. “A lot of C store merchants will select buyers’ shows and give free freight insurance. For goods they don’t like, buyers don’t need to spend time on medium / bad reviews, just return them.” [image] Google secretly tests 6GHz networks in 17 states of the United States