Apple’s new iPhone 125 g is another amazing time of the year. A14 bionic chip of the new iPhone 5g mobile phone is the world’s first mobile phone chip using 5nm process technology. With 11.8 billion transistors integrated, its GPU has the fastest graphics processor in smart phones. However, people often only see these exquisite design and beautiful products, but ignore that apple is a genuine manufacturing company. < p > < p > its understanding of manufacturing is second to none. Even in every process detail, Apple has made strict control. This is the unique feature of apple in manufacturing and is also different from other manufacturers. In fact, what the Chinese manufacturing industry needs to thank most is that Apple design has brought great improvement to made in China. In recent years, there have been more and more Chinese suppliers to Apple’s industrial chain. On the surface, apple gives its products to super OEM factories like Foxconn. But in fact, Apple has never been a mere shopkeeper. < p > < p > jobs always pursues the experience of using the front panel of a mobile phone, which has created a problem for the whole world. The first response of every supplier who received Jobs’s order was “impossible.”. < / P > < p > when the iPhone 3S appeared, the groove structure of the upper receiver meant drilling holes in the glass panel of the phone. How to punch holes in glass for mass production? No one knows! The original mobile phone panel is acrylic, used very well, why did jobs have to use glass? Apple designers insisted on the idea and encouraged Corning to produce the gorilla glass they had never seen before. Then, apple began to look for cutting tools in the global manufacturing industry, and finally found a machine tool company in Beijing which is good at small knives. However, from the very beginning of this Chinese company’s contact, intuition is impossible. Although the small tool carving, low vibration, less lines, but the glass drilling, still sounds like abnormal demand. The company began to try the knife, and sure enough, the glass broke as soon as the knife was put on. It can be said that the initial processing yield is zero. After repeated debugging, Apple engineers helped to solve the problem that even the equipment supplier thought was impossible to solve. Every time Apple designers design, it is a problem for the global manufacturing industry, and then all suppliers have to start to study the process. Among them, Chinese manufacturers naturally benefit greatly. On the contrary, apple is an outstanding virtual manufacturer. To be exact, apple is a manufacturing company that knows the most about materials, technology and supply chain. The OEM is just processing according to Apple’s manufacturing intention and designed standards. It can be said that Apple’s ability to fully control the manufacturing process can move the industrial chain to the right place at any time. When jobs launched the iPhone in 2007, he used a classic saying: “people who really take software seriously should make their own hardware.” An apple mobile phone involves three levels of manufacturing: parts, modules and finished product assembly. Foxconn, a super factory, is only responsible for the assembly of finished products, not parts and modules, and even procurement. These are the jobs that Apple has to do. In order to ensure the high brightness effect of the mobile phone shell processing, Apple has looked for the most capable machine tool factories in China to achieve the processing accuracy and efficiency in the production of iPhone 5. Finally, a machine tool factory in Beijing was selected to provide processing equipment for Foxconn’s production line. < / P > < p > in 2011, in the “screen cutting” project, apple processed the mobile phone shell frame for iPhone 5. Apple insisted that the mirror and high gloss chamfering should be particularly bright in order to have a good user experience. This requires high gloss chamfering and diamond cutter for milling. But how to describe the brightness is a difficult problem. The supplier claims that it is as bright as a mirror. But Apple doesn’t accept this kind of subjective statement and requires quantitative indicators. In Apple’s view, good design must be integrated with good manufacturing, and product output and production cycle should fully meet the market demand; in quality control, quality is quantified to speak with data, which is exactly the so-called: no measurement, no quality, no comprehensive measurement system, quality will be out of control. For this reason, the machine tool manufacturer had to spend more than 1 million yuan to purchase the white light interferometer of AMETEC of the United States, carry out accurate measurement, give specific measurement values, and speak with numbers, which was released by apple. < / P > < p > this is one of the characteristics of Apple’s quality requirements, that is, the quality indicators that can be quantified, standardized and dimensioned must be used to meet the requirements of the appropriate measurement system. And these measurements must be automatic. Apple doesn’t want to rely on people’s experience and intuition to make process judgments. These practices have also had a huge impact on suppliers. This machine tool factory later spent a lot of money to establish a huge and strict micron level quality control and measurement system around quality control, which also greatly improved the manufacturing concept of machine tools. < / P > < p > on the face of it, apple is just handing over its products to a super foundry like Foxconn. But apple is not just a shopkeeper, it will be deeply involved in the production process. A small computer keyboard, apple processing drawings around the keyboard around a circle marked dozens of measuring positions and calibration requirements. Making the impossible possible and turning abnormal demands into reality is the invisible place behind Apple manufacturing. < / P > < p > the first is a clear product plan. Generally, according to the plan of 1-3 years, it is like a fishbone diagram, because in order to maintain the leading position of innovation, we must lead by strategy. < / P > < p > the third is strong process validation ability. From the beginning of sample production, apple tests the actual production process. First, engineering verification test, then design verification test, and finally production verification. These tests are Apple’s strict control over the manufacturing process. The early supervisors are not vegetarians. They roll up their sleeves, solve engineering problems directly on site, and even trace the manufacturing process of modules and parts. < / P > < p > the fourth is that the operation ability is very strong. Apple is not a simple buyer, but a sophisticated manufacturing driver. Apple is a very good helper and will actively help its suppliers to find advanced manufacturing technologies around the world. For example, help companies find the best laser emitters. < / P > < p > finally, the ability of material control and procurement is very strong. At this point, apple never needs to worry about the OEM. In short, if Foxconn wants the materials, Apple will have them immediately. Moreover, the global resources are transferred, and the transportation of general parts and components is solved by aircraft. It can be said that today’s wrench in China can screw the parts processed in Korea yesterday to the mobile phones at the counter of American dealers tomorrow. In order to better control the risk, apple suppliers generally have two, do a good backup, to avoid sudden shortage of supply chain. It can be said that Apple has a lot of its own unique understanding of manufacturing. For example, in terms of design, different from the modular design concept of other host manufacturers, apple prefers to keep complex and non modular. Many parts are put on the production line and assembled on site. This means that the foundry has to adopt more complex processes, but it also gives designers a lot of room to design more functions. < / P > < p > and for machines, apple is equally unambiguous. In OEM factories like Foxconn and Lixun, the equipment in the factory is Apple’s. Apple bought these machines, equipment and molds, and then gave them to the OEM factory. This is Apple’s original hybrid OEM model. That means Apple has more control over the production process and a firm grasp of all the key manufacturing technologies. < / P > < p > and Apple engineers are directly involved in the manufacturing of these machines. For example, Apple’s MacBook body uses a one-time molding process, which needs to be made from a complete piece of aluminum. Apple’s designers, together with equipment suppliers, developed a special new equipment. First, aluminum alloy was extruded into plates, and then precision processed by CNC machine tools, finally forming a whole computer body. Because there is no splicing or welding components, the hardness and toughness of the body are better, and the whole machine parts are few. Even if it is dropped from a high place or even crushed, it can basically ensure the integrity of the body, thus strengthening the protection of hard disk in extreme environment. If you do not personally participate in the manufacturing of machines, those amazing product performance is actually very difficult to manufacture. Of course, the manufacturing technology strength of OEM is also very important. Can be selected Apple eye, must have a unique diamond. For example, Foxconn, a super foundry, is among the best in the world in terms of precision molds, cutting tools and industrial engineering. As a result, Foxconn accounts for 70% of orders for iPhone cases. After the iPhone 7 product, “super smooth” shell, the assembly process after processing is very demanding, requiring a “highly clean” dust-free room. The number of particles per square foot must not exceed 1000. Operators need excellent physical fitness, not too fat, otherwise easy to sweat, also do not allow long hair. Of course, the salary of operators is much higher than that of ordinary workers. Similarly, the accuracy of the iPhone frame is also very high, because the entire metal frame is used as an antenna, any size deviation will cause signal instability. These are tests of the precision processing ability of the manufacturer. In recent years, there are more and more domestic suppliers in apple industry chain. Such as motors, microphones, wireless charging, batteries, structural parts and other parts and modules. Both the old product iPad and the new airpods are gradually introduced into Chinese manufacturers, such as BYD electronics, lichen precision, golfer, etc. It can be said that the contribution of made in China to Apple products is higher and higher. Apple, on the other hand, has always maintained a high degree of control over hard core technology. It is this manufacturing capability that makes it highly risk resistant. This is Apple’s eye-catching design, but also worthy of deep thinking made in China. In fact, Tesla electric vehicle is a world class one, and its manufacturing attainments are by no means inferior to that of automobile giants. Whether it’s using spacecraft materials for cars, squeezing 70 castings through the largest one-piece molding machine, or compressing a few kilometers of wire bundle to within 100 meters, Tesla presents amazing manufacturing insights. Of the eight companies Tesla has acquired in the last five years, seven are related to manufacturing and automation. However, the US manufacturing system has never been outsourced. On the contrary, the manufacturing system remains firmly in the hands of American companies. In the process of international outsourcing, Chinese manufacturers have access to such a manufacturing system, and their manufacturing level has been greatly improved. When we marvel at the product design and marketing of apple and Tesla, don’t forget the manufacturing behind them