Despite antitrust lawsuits from the U.S. Department of justice and 11 states, Google’s parent company, alphabet, closed up 1.4% on Tuesday. Secondly, it is speculated that the final relief plan in this case will not have a profound and lasting impact on Google’s search advertising revenue generating capacity. Mark Shmulik, an analyst at investment bank Bernstein, believes that Google’s risks in the case are limited. < / P > < p > at the same time, experts warn that those who expect a shake up in the technology industry are likely to be disappointed. In the view of antitrust experts, this lawsuit is more a “tremor” than a “earthquake”. < / P > < p > even if the U.S. Department of justice wins (not necessarily), any adjustments to Google’s role in people’s lives are gradual and take years. < / P > < p > “they shouldn’t see this lawsuit as the ‘beginning of the end’,” said Eleanor fox, a professor of trade law at New York University Law School. “It certainly won’t lead to some people’s judgment of Google.” Global Tech