Since its listing, search giant Google has been conducting various e-commerce attempts. Although Google executives have worked very hard in this regard, its e-commerce business has never made significant progress.
The multiple factors that led to the failure of Google’s e-commerce will become more prominent throughout 2020. At this critical moment when global e-commerce has achieved further substantial development, Google is still unable to gain a foothold in this market. But given the search giant’s reputation and its cash reserves, it still hopes to make progress in this area. It just needs a solid plan that can make it out of the shadow of past failures.
Some experts said, “The leader in e-commerce is becoming stronger and stronger, so it is becoming more and more difficult for Google to compete with these e-commerce giants.” “The way people shop is undergoing tremendous changes. , But Google hasn’t figured out how to get involved in e-commerce. They seem to have several different ideas, but they don’t have a master plan.”
Data shows that during COVID-19, more than 75% of American consumers changed their shopping behavior. This change occurred in just a few months, and in the past, it often took several years to cause such a large change. It is estimated that this year’s e-commerce sales will reach 794.5 billion US dollars, a year-on-year increase of 32.4%. Sales in the next few years are likely to maintain a similar growth level. At the same time, major e-commerce giants including Amazon will further widen the gap with other competitors, occupying 63.2% of the online sales market share.