Mark Zuckerberg, CEO of social giant Facebook, had been politically apathetic, leaving policy-making to his deputy. But in Trump’s time, he became an active political manipulator. What happened in the middle? Today’s Wall Street Journal article reveals Zuckerberg’s transformation. With Facebook’s growing influence and increasingly controversial policies, political smell has become a necessary ability for Zuckerberg to master, the article said. < / P > < p > in more than a decade of Facebook becoming a global force, Zuckerberg has made it clear that he doesn’t care about politics. People familiar with the matter said Zuckerberg’s early advisers tried to keep him focused on the briefing about congressmen in Washington, but he often said he was more willing to leave politics to others. However, this is only Zuckerberg in the past. Now he is an active political manipulator. He dined with President trump, met regularly with Jared Kushner, a senior White House adviser, and pressured congressmen and officials to review rivals such as apple and tiktok, according to people familiar with the matter. < p > < p > Zuckerberg’s latest political action is also criticism to protect Facebook from political pressure, from antitrust censorship on both sides of the Pacific, to its privacy practices, false information dissemination on platforms, and conspiracy theories. Facebook also faces competitive threats from new rivals such as tiktok. Now for Facebook, building relationships with political leaders, media celebrities, and activists is critical to maintaining its dominance in social media. < / P > < p > in the 2016 US election, Zuckerberg left most of the policy planning to his deputy. Now Zuckerberg, 36, talks with conservative thinkers and civil rights groups to help shape Facebook’s election policy this year. Many of these policies, especially those affecting political advertising and user posts, have been controversial and have attracted criticism from Republicans and people, including trump and Biden, the presidential candidate. At the same time, there are also criticisms within Facebook about some policies. < / P > < p > however, the political controversy does not seem to have slowed Facebook’s rapid revenue growth. Facebook had more than $70 billion in revenue last year, compared with less than $28 billion in 2016. Nick Zuckerberg, who served as Deputy Prime Minister for global affairs at Facebook for two years. Facebook has announced that it will ban new political advertising in the last week before the US election. Mr Clegg said Zuckerberg was “closely involved” in the decision. Zuckerberg declined to comment. < / P > < p > just this month, Facebook announced that it would suspend all political advertising after voting on election day. It would ban the use of military language when posting on election day to encourage others to go to monitor votes, or for the purpose of intimidating, controlling or displaying power. In the past week, Facebook has also banned postings denying the Holocaust, reversing a long-standing policy and saying it will ban advertisements promoting anti vaccine information. < p > < p > then on Wednesday, Facebook and twitter restricted the sharing of a New York Post article that contained charges against Biden and his son hunt, which were denied by the Biden campaign. The New York Post “subsequently expressed no objection to the accuracy of its editorial and Twitter’s report.”. < / P > < p > Zuckerberg’s transformation followed the development of Facebook in many ways. Now, Facebook is no longer the university based social network. It has become a core element of the American political system and a source of anger from both parties. Over the past four years, rigorous scrutiny of Facebook’s influence has made political sense a required course for Zuckerberg. Facebook’s huge coverage and the importance it attaches to sometimes make it a super communicator of false information, hate speech, propaganda, and other hard to control posts. < / P > < p > Zuckerberg has admonished a wide range of left leaning employees within Facebook to let them know that the company’s user base is more conservative, and has defended not removing a post from Trump, which some employees consider to be a violation of Facebook rules. People familiar with the matter said Zuckerberg’s position alienated celebrities and civil rights activists and frustrated many people within Facebook, sometimes including Facebook coo Sheryl Sandberg. Sandberg declined to comment. Last month, Biden campaign manager wrote to Zuckerberg, calling facebook “the number one disseminator of false information about the U.S. voting process.”. Biden said he had never been Zuckerberg’s “iron powder.”. < / P > < p > “any allegation that Facebook treats a political party unfairly is totally wrong.” A Facebook spokesman said he added that Zuckerberg was the “driving force” behind Facebook’s electoral integrity and civic engagement efforts. < / P > < p > “Zuckerberg firmly believes that companies must have rules to protect and that we will use them fairly.” A Facebook spokesman added, “part of his job as CEO is to engage in policy issues and engage with other voices from Republican policy makers and government factions.” Both Biden and trump campaign teams continue to vigorously advertise on Facebook. People familiar with the matter said the trump campaign viewed Zuckerberg more as a pragmatist than top executives at other large technology companies, but the trump campaign also sharply criticized Facebook’s policies. “Like other members of the Silicon Valley Mafia, Facebook mistakenly believes that they are the arbiter of the truth, the decision maker of the election.” Samantha zager, a spokesman for the trump campaign, said she added that technology companies were constantly blocking trump and conservatives. According to the center for political response (CRP), a nonprofit research organization, Zuckerberg, worth more than $90 billion, has contributed to a small number of Republican causes and their candidates. But some people close to Zuckerberg say the only party he belongs to is the “Facebook party.”. Zuckerberg’s public comments and people familiar with the matter revealed that the only thing that has remained unchanged over the years is his broad belief that it should be supreme and that Facebook is generally good for the world. Zuckerberg’s political consciousness also affected his personal donation. The zuckerbergs have donated $400 million in personal funds to non-profit organizations that help local governments share election costs such as hiring polling station staff, provide personal protective equipment and share accurate election day information. Conservatives are trying to prevent these private funds from being used to share public costs, while liberals criticize the move as hypocritical because they believe Facebook allows users to post false information about elections and votes. < p > < p > Zuckerberg was a student when he co founded Facebook at Harvard in 2004. According to people who know him at Harvard, Zuckerberg is at best a centre left. People familiar with the matter said that he was worried that Bush would be re elected before the presidential election vote that year, and had been watching the election situation in the last few weeks. However, he is not very keen on politics. A few years after Mr. Zuckerberg founded Facebook, political advisers met with him to learn how to shape company policy through his personal views, people familiar with the matter said. The advisers explained the differences between the American political factions, including the Republican Party. The meeting came to an end when Zuckerberg thought he was best defined as a libertarian rather than closely associated with any American political party. < / P > < p > “he doesn’t care about politics at all,” said Tim sparapani, a technology lawyer who was Facebook’s first public policy director until 2011 and criticized Facebook. “To know his political views, you have to cheat him out of his mouth.” < / P > < p > Facebook’s political team is led by Sandberg, a former Clinton administration executive who joined Facebook in 2008. The team is responsible for handling most of Facebook’s outreach efforts and building relationships with legislators in the United States and around the world. Zuckerberg initially focused on immigration reform and co founded a non-profit organization to promote immigration reform in 2013. After trump won the 2016 election, Zuckerberg’s non-interference in politics has changed. Facebook has been criticized for failing to curb misleading fake news articles and other false information that many believe has exacerbated American divisions and made campaign campaigns more despicable than in previous years. The criticism shocked Zuckerberg. < / P > < p > “what happened in 2016 cast a deep shadow over the next four years,” says Clegg. “Facebook has been accused of dereliction.” As a result, Zuckerberg decided that change had to be made. He openly portrayed himself as an ongoing semi-finished product, open to self reflection and eager to understand other perspectives. In 2017, he completed a listening tour in 30 states, an extended journey marked by a political campaign. In April 2018, he testified in Congress for the first time, answering questions about Facebook data privacy controls. In 2019, Zuckerberg held a series of seminars with scholars and other executives on the role of technology in society. < / P > < p > behind the scenes, Zuckerberg took further steps to ensure that Facebook was not seen as supporting a party, in part by strengthening Facebook’s support for it. Some officials worry that false information will undermine political disclosure, arguing that Zuckerberg is becoming more and more submissive to conservatives, who have always opposed limiting speech on social media. He began to raise more and more policy-related issues and to become more involved in decision-making on contentious content on the platform, including the decision in 2018 to delete the video of far right talk show host Alex Jones. Mr. Clegg said Mr. Zuckerberg preferred to be involved in events where Facebook policy was not clear enough, but would leave the implementation to his deputy. < / P > < p > with the help of Peter Thiel, Facebook’s senior board member, and Joel Kaplan, head of global policy, Zuckerberg has recently developed relationships with prominent conservatives. Thiel is a well-known trump supporter, and Kaplan was Bush’s deputy chief of staff. < / P > < p > Zuckerberg also keeps in touch with Trump’s son-in-law and senior White House adviser Kushner, who sometimes discuss Facebook policies through the chat app WhatsApp. Zuckerberg also discussed tiktok’s U.S. business with cushner and U.S. Treasury Secretary manuchin this year, according to people familiar with the matter. Zuckerberg also told government officials that although Apple operates an operating system that is used by a large proportion of Americans, it is not subject to as much scrutiny as Facebook, according to people familiar with the matter. < / P > < p > with

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